This book is a unique, long-needed comprehensive study of whole-discourse form going beyond traditional prescriptions. Ancient and contemporary innovations are combined with a new theory and practical application. The author rescues the organization of persuasive/explanatory prose from long neglect and unimaginative traditional formulas. She demonstrates a new theory of form fluency in analyses of student texts and applies it in new 'form heuristics' that go beyond outlining. The main audience for this book will be professors and graduate students in the growing discipline of rhetoric/composition, or any teacher or writer interested in new ideas about organizing discourse.