Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics (Wiley and SAS Business Series)
By: Evan Stubbs (author)Hardback
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A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation. Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth.
* Build an effective analytics team, and empower them with the right tools * Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible * Identify data collection and analysis opportunities and implement action plans * Design the platform that suits your company's current and future needs * Quantify performance with statistics, programming, and research for a more complete picture of operations Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.
EVAN STUBBS is the Chief Analytics Officer for SAS Australia/New Zealand and a board member of the Institute of Analytics Professionals of Australia. He has driven innovation within General Motors, transformed organizations into analytical competitors, and advises leadership teams globally on how to survive the upcoming storm.
Preface xi Acknowledgments xvii Part One May You Live in Interesting Times 1 Chapter 1 Lead or Get Out of the Way 3 The Future Is Now 3 The Secret Is Leadership 5 Notes 7 Chapter 2 Disruption as a Way of Life 9 The Age of Uncertainty 10 The Emergence of Big Data 15 Rise of the Ronin 21 The Knowledge Rush 26 Systematized Chaos 31 Notes 36 Part Two Understanding Culture and Capability 41 Chapter 3 The Cultural Imperative 47 Intuitive Action 48 Truth Seeking 55 Value Creation 62 Functional Innovation 69 Revolutionary Disruption 75 Notes 78 Chapter 4 The Intelligent Enterprise 79 Level 1: Unstructured Chaos 80 Level 2: Structured Chaos 84 Levels 3 5: The Intelligent Enterprise 89 Notes 93 Part Three Making It Real 95 Chapter 5 Organizational Design 101 What Should It Look Like? 102 What Should It Focus On? 107 What Services Can It Offer? 111 What Data Does It Need? 116 Note 124 Chapter 6 Operating Models 125 What s the Goal? 127 What s the Enabler? 135 How Does It Create Value? 140 Notes 148 Chapter 7 Human Capital 149 What Capabilities Do I Need? 150 How Do I Get the Right People? 157 How Do I Keep Them? 162 Notes 164 Part Four Making It Happen 167 Chapter 8 Innovating with Dynamic Value 169 The Innovation Cycle 170 The Innovation Paradox 172 The Secret to Success: Dynamic Value 176 The Innovation Engine 181 Reinventing the Ronin 185 Notes 189 Chapter 9 Creating a Plan 191 Starting the Conversation 191 Defining the Vision 193 Identifying Opportunities 196 Mapping Responsibilities 198 Taking It to the Next Level 201 Note 201 Conclusion: The Final Chapter Is Up to You 203 Glossary 205 About the Author 219 Index 221
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- ID: 9781118724644
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