Brain Based Enterprises offers a unique synthesis of intelligent thought fused with pragmatic and pithy insights on the art and discipline of leading enterprises, where intelligence, ideas and innovation are the currencies of Sustainable Coopetive Advantage (SCA).
From the first signs of intelligence through making axes and fire, we now have access to unprecedented powers of creation through the convergence of humanity and technology. Rapid and dramatic advances in our understanding of genomics, biotechnology, computing and robotics make it possible for us to create a better world or destroy what we have created. The author explores both sides of the Man-Machine dynamic so that you can choose wisely.
Expressed clearly and concisely, this book is essential reading for busy people seeking to inform and illuminate themselves with a rich mixture of pragmatism, inspiration and wisdom. Featuring numerous micro case-ettes from enterprises ranging from biotechnology to banking and bots, Brain Based Enterprises grounds the ideas for people seeking to make the most of the Fourth Industrial Revolution.
Peter Cook leads Human Dynamics and The Academy of Rock, a creativity and innovation consultancy. Blending business, science and music, the authors background is in developing life-saving drugs, including the first HIV/AIDS treatment and human insulin. He is the author of eight books and a writer for Sir Richard Branson's Virgin brand.
Acknowledgements Prologue Dialogue I: Brainy People (Personal Intelligence) 1. The Man-Machine paradox 2. Wickedness, complexity and the Man-Machine age 3. The Brain Based Enterprise 4. Intelligences for a machine led world 5. Seven habits for the Man-Machine age Synthesis Dialogue II: Brainy Teams (Collective Intelligence) 6. Leading brainy teams 7. Team chemistry 8. Connecting collective synapses Synthesis Dialogue III: Brainy Enterprises (Global Intelligence) 9. 'Video Killed the Radio Star': continuous disruption 10. Strategy is dead. Long live strategic improvisation 11. Corporate agility: enterprise-level learnacy 12. HR strategies that liberate minds, bodies and souls 13. Cultivating intelligence: cultures that liberate minds 14. Networked intelligence: structures that liberate minds Synthesis Epilogue: Future manifesto Bibliography Index