Brains Versus Capital - Entrepreneurship For Everyone: Lean, Smart, Simple

Brains Versus Capital - Entrepreneurship For Everyone: Lean, Smart, Simple

By: Gunter Faltin (author)Paperback

Only 1 in stock

£13.80 RRP £15.00  You save £1.20 (8%) & FREE Saver Delivery on orders over £20

Description

Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own 'idea-masterpiece' as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Gunter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to 'The Tea Campaign' (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Gunter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.

Product Details

  • ISBN13: 9789813235830
  • Format: Paperback
  • Number Of Pages: 216
  • ID: 9789813235830
  • ISBN10: 9813235837

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly

Close