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9780198749912-01-000
9780198749912-01-000
9780198749912
https://www.whsmith.co.uk/products/branding-a-very-short-introduction/robert-jones/paperback/9780198749912-01-000.html
Branding: A Very Short Introduction
By
Robert Jones (Author)
Paperback
https://www.whsmith.co.uk/products/branding-a-very-short-introduction/robert-jones/paperback/9780198749912-01-000.html
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About the Author
Robert Jones is a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Robert also created a free online course, The Secret Power of Brands, for FutureLearn and is on the editorial board of the Journal ofBrand Management.
More Details
- Contributor: Robert Jones
- Imprint: Oxford University Press
- ISBN13: 9780198749912
- Number of Pages: 160
- Packaged Dimensions: 111x174x11mm
- Packaged Weight: 141
- Format: Paperback
- Publisher: Oxford University Press
- Release Date: 2017-06-22
- Series: Very Short Introductions
- Binding: Paperback / softback
- Biography: Robert Jones is a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Robert also created a free online course, The Secret Power of Brands, for FutureLearn and is on the editorial board of the Journal ofBrand Management.
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