Brewed in Japan: The Evolution of the Japanese Beer Industry

Brewed in Japan: The Evolution of the Japanese Beer Industry

By: Jeffrey W. Alexander (author)Hardback

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Description

Jeffrey Alexander's study of Japan's beer industry will interest historians of modern Japanese history and cultural studies, as well as business historians, those in food studies, and the beverage industry, in general.

About Author

Jeffrey W. Alexander is an associate professor of history at the University of Wisconsin, Parkside, and author of Japan's Motorcycle Wars: An Industry History (UBC Press, 2008).

Contents

Introduction: Beer's Evolution into a Japanese Commodity 1 Foreign Influences: The Origins of Japan's Beer Brewing Industry, 1868-1906 2 Keeping Up Appearances: Maintaining Beer's German Authenticity, 1906-36 3 Brewing Self-Sufficiency: Beer, Empire, and the Wartime Command Economy, 1937-45 4 "The Taste of Home": Beer as Postwar Japanese Commodity, 1945-72 5 Learning from Japan: "Orion Beer" and Okinawan Consumer Identity, 1945-72 6 Indigenous Brews: Innovation, Entrepreneurship, and Beer's Continuing Evolution Conclusion: Biiru no Nihonka - The "Japanization" of Beer Appendix: Data on Japan's Beer Brands and Their Manufacturers, 1869-1949 Glossary Notes Bibliography Index

Product Details

  • ISBN13: 9780774825047
  • Format: Hardback
  • Number Of Pages: 316
  • ID: 9780774825047
  • weight: 580
  • ISBN10: 0774825049

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