This book provides a first-hand account of business analytics and its implementation, and an account of the brief theoretical framework underpinning each component of business analytics. The themes of the book include (1) learning the contours and boundaries of business analytics which are in scope; (2) understanding the organization design aspects of an analytical organization; (3) providing knowledge on the domain focus of developing business activities for financial impact in functional analysis; and (4) deriving a whole gamut of business use cases in a variety of situations to apply the techniques. The book gives a complete, insightful understanding of developing and implementing analytical solution.
Dinabandhu Bag is Associate Professor in Finance at the School of Management, the National Institute of Technology in Rourkela, India. He teaches finance and economics and specializes in risk capital and financial modelling. Dr Bag has over thirteen years of industry experience implementing enterprise analytic applications for banks and financial institutions. He has worked with Oracle Financial Services Software Ltd, Bangalore; Citibank NA Global Decision Management; GE Capital International Services, Bangalore; and the Reserve Bank of India, Mumbai.
1. Introduction 2. Business Roles 3. Functional Analytics 4. Human Resource Analytics 5. Supply Chain Analytics 6. Customer Analytics 7. Business Process Analytics 8. Financial Analytics 9. Implementing Business Analytics 10. Use Cases and Business Application