For Introduction to Business CoursesBusiness Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.MyBizLab for Business Essentials is a total learning package. MyBizLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how:Personalize Learning with MyBizLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBizLab. Real World Business Practices Focus: An abundance of the latest real world business developments and examples provide clear illustrations of business concepts and current dilemmas, and every chapter shows how basic practices apply not only in business upswings, but also during economically challenging times as well. Help Students Review and Apply Concepts: Examples and exercises allow students to see how entrepreneurs are putting into practice the concepts that they are learning. Keep Your Course Current and Relevant: New examples, research findings, and examples appear throughout the text.
I. The Contemporary Business World1. The U.S. Business Environment2. Understanding Business Ethics and Social Responsibility3. Entrepreneurship, New Ventures, and Business Ownership4. Understanding the Global Context of BusinessII. The Business of Managing5. Managing the Business6. Organizing the Business7. Operations Management and Quality for Producing Goods and ServicesIII. People in Organizations8. Employee Behavior and Motivation9. Leadership and Decision Making10. Human Resource Management and Labor RelationsIV. Principles of Marketing: Building Relationships with Customers for Competitive Advantage11. Marketing Processes and Consumer Behavior12. Developing and Pricing Products13. Distributing and Promoting ProductsV. Managing Information for Better Business Decisions14. Information Technology (IT) for Business15. The Role of Accountants and Accounting InformationVI. The Financial System and Issues in Financial Management16. Understanding Money and the Role of Banking17. Managing Business FinancesAppendix I: Risk ManagementAppendix II: The Legal Context of BusinessAppendix III: Managing Your Personal FinancesAppendix IV: Unions and Labor Management