All the basics you need to design a successful business planWhether you're starting your first business or you're a serialentrepreneur, you know how important a good business plan is toyour business's ultimate success. Bad or non-existent businessplans are a primary cause of business failure. But don'tfret! Business Planning Essentials For Dummies gives you allthe essential, practical information you need to succeed--fromdeciding what your business is really all about to building along-term vision of where your company will go. In between, thebook covers budgeting and finance, pricing, predicting sales, andmuch more.
Covers all the essentials of writing a business plan andgetting on the road to turn your plan into a reality
Serves as an ideal refresher or introduction to the topic in anaffordable small-format edition
Intended for anyone starting their first business or even justthinking about it
Business Planning Essentials For Dummies is packed witheverything you need to know to get started on building your dreambusiness. So what are you waiting for?
Veechi Curtis is a qualified accountant and consultantwho specialises in teaching small businesses about technology andfinance. She is the author of several bestselling ForDummies business titles.
Introduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 3 Beyond the Book 3 Where to Go From Here 3 Chapter 1: Letting Your Plan Take Flight 7 Chapter 2: Figuring Out What's So Special about You 19 Chapter 3: Sizing Up the Competition 27 Chapter 4: Spotting Opportunities, Dodging Threats 39 Chapter 5: Separating Yourself from Your Business 49 Chapter 6: Budgeting for Start-Up Expenses 65 Chapter 7: Figuring Out Prices and Predicting Sales 77 Chapter 8: Calculating Costs and Gross Profit 91 Chapter 9: Planning for Expenses 107 Chapter 10: Assembling Your Profit & Loss Projection 119 Chapter 11: Developing a Strong Marketing Plan 133 Chapter 12: Pulling Together Your Written Plan 147 Chapter 13: Ten (Almost!) Questions to Ask before You're Done 161 Index 167