Business Research Methods and Statistic... | WHSmith Books
Business Research Methods and Statistics Using SPSS

Business Research Methods and Statistics Using SPSS

By: Richard Burns (author), Robert P. Burns (author)Hardback

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Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to: - Understand the importance and application of statistics and quantitative methods in the field of business - Design effective research studies - Interpret statistical results - Use statistical information meaningfully - Use SPSS confidently


PART ONE: GENERAL ORIENTATION TO RESEARCH IN BUSINESS AND MANAGEMENTResearch, Statistics and Business DecisionsContrasting Philosophies and Approaches to ResearchEthical Issues in ResearchSelecting the Topic and Conducting a Literature ReviewTheory, Problem Definition, Frameworks and Research Design PART TWO: ENTERING, DESCRIBING AND OBTAINING DATAHow To Enter Data into SPSS and Undertake Initial ScreeningDescribing and Presenting your DataNormal Distribution, Probability and Statistical SignificanceSampling IssuesHypothesis Formation, Types of Error and EstimationPower and Effect SizePART THREE: STATISTICALLY ANALYSING DATAHypothesis Testing for Differences between Means and ProportionsAnalysis of Variance Techniques (ANOVA)Chi SquareMethods of Correlation Testing Hypotheses of RelationshipsPrediction and RegressionReliability and ValidityFactor AnalysisPART FOUR: SURVEY METHODS FOR RESEARCH IN BUSINESS AND MANAGEMENTAttitude Questionnaires and MeasurementStructured Interview and Questionnaires SurveysPART FIVE: REPORTING AND PRESENTING RESEARCHWriting Up and Communicating Research

Product Details

  • ISBN13: 9781412945295
  • Format: Hardback
  • Number Of Pages: 560
  • ID: 9781412945295
  • ISBN10: 1412945291

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