Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.
The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to:
- Understand the importance and application of statistics and quantitative methods in the field of business
- Design effective research studies
- Interpret statistical results
- Use statistical information meaningfully
- Use SPSS confidently
PART ONE: GENERAL ORIENTATION TO RESEARCH IN BUSINESS AND MANAGEMENT Research, Statistics and Business Decisions Contrasting Philosophies and Approaches to Research Ethical Issues in Research Selecting the Topic and Conducting a Literature Review Theory, Problem Definition, Frameworks and Research Design PART TWO: ENTERING, DESCRIBING AND OBTAINING DATA How To Enter Data into SPSS and Undertake Initial Screening Describing and Presenting your Data Normal Distribution, Probability and Statistical Significance Sampling Issues Hypothesis Formation, Types of Error and Estimation Power and Effect Size PART THREE: STATISTICALLY ANALYSING DATA Hypothesis Testing for Differences between Means and Proportions Analysis of Variance Techniques (ANOVA) Chi Square Methods of Correlation Testing Hypotheses of Relationships Prediction and Regression Reliability and Validity Factor Analysis PART FOUR: SURVEY METHODS FOR RESEARCH IN BUSINESS AND MANAGEMENT Attitude Questionnaires and Measurement Structured Interview and Questionnaires Surveys PART FIVE: REPORTING AND PRESENTING RESEARCH Writing Up and Communicating Research