Setting business strategy enables you to develop absoluteclarity, establish priorities, organize resources and get better results than ever before. A strategic plan helps crystalize the future of an organization - mapping a clear path from where the company stands today to where you wish it to be.It may sound complicated, but Brian Tracy knows how tomake it simple. Throughout his career, he has shown countless leaders and organizations how to achieve stunning success. In this concise and practical book, he shares the most important lessons for strategic planning. Readers will discover how to:
Ask the five key questions vital to any strategic planDetermine a corporate mission that lifts and inspirespeopleGain valuable insight with market share/marketgrowth and strategy/operations matricesDefine themselves in relation to their competitionUtilize the concept of "driving force"Anticipate crisesReposition their business with new products, services, and technologiesMeasure success via clear financial objectives
Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. Powerful and portable, Business Strategy will help readers take control of their company's destiny.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
CONTENTS Introduction 1 1 Introduction to Strategy: Alexander the Great 4 2 The Principles of Effective Strategy 11 3 Five Questions in Strategic Planning 17 4 The Key Players in Setting Strategy 21 5 Values, Vision, and Purpose 25 6 Determine Your Corporate Mission 31 7 Back from the Future 35 8 Strategic Areas for Consideration 41 9 The Driving Force: Key to Strategy 45 10 Four Central Concepts in Strategic Planning 51 11 Concentrate on What You Do Well 56 12 Adjacency Moves 61 13 Have a Divestment Strategy 64 14 Zero-Based Thinking 67 15 Take the Offensive 73 16 Flexibility Wins 79 17 Create New Markets 83 18 Choose Your Competition 87 19 Engage the Entire Company 91 20 Organizational Structure Makes a Difference 96 21 The Five Phases of Strategy Formulation and Implementation 99 Index 105