Business to Business Marketing: Analysis and Practice (United States ed)

Business to Business Marketing: Analysis and Practice (United States ed)

By: Joseph Giglierano (author), Waldemar Pfoertsch (author), Robert Vitale (author)Hardback

2 - 4 weeks availability


A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

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Chapter 1: Introduction to Business-to-Business Marketing Chapter 2: Business-to-Business Environment: Customers, Organizations, and Markets Chapter 3: Organizational Buying and Buyer Behavior Chapter 4: The Legal and Regulatory Environment Chapter 5: Concepts and Context Of Business Strategy Chapter 6: Market Research and Competitive Analysis Chapter 7: Segmenting, Targeting, and Positioning Chapter 8: Developing the Product, Service, and Value of The Offering Chapter 9: Innovation and Competitiveness Chapter 10: Pricing in Business-to-Business Marketing Chapter 11: Business Development and Planning Chapter 12: Business-to-Business Selling Developing and Managing the Customer Relationship Chapter 13: Business-to-Business Branding Creating and Fostering the Brand Chapter 14: Channel Relationships and Supply Chains Chapter 15: Communicating with the Market Chapter 16: Business Ethics and Crisis Management Case Studies

Product Details

  • publication date: 15/07/2010
  • ISBN13: 9780136058281
  • Format: Hardback
  • Number Of Pages: 552
  • ID: 9780136058281
  • weight: 853
  • ISBN10: 0136058280
  • edition: United States ed

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  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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