From broadsheet newspapers to television shows and Hollywood films, capitalism is increasingly recognised as a system detrimental to human existence. Colin Cremin investigates why, despite this de-robing, capitalism remains a powerful and seductive force. Using materialist, psychoanalytic and linguistic approaches, Cremin shows how capitalism, anxiety and desire enter into a mutually supporting relationship. He identifies three ways in which we are tied in to capitalism - through a social imperative for enterprise and competition; through enjoyment and consumption; and through the depoliticisation of ethical debate by government and business. Capitalism's New Clothes is ideal for students of sociology and for anyone worried about the ethics of capitalism or embarrassed by the enjoyments the system has afforded them.
Ciara Colin Cremin is author of Capitalism's New Clothes: Enterprise, Ethics and Enjoyment in Times of Crisis (Pluto Press, 2011) and iCommunism (Zer0, 2012). Cremin teaches sociology at the University of Auckland, Aotearoa / New Zealand.
Contents Acknowledgements 1. Introduction 2. Naked Economy The Stupid ID The Postmodern Spirit I mmaterial Capitalism End-Capitalism Conclusion 3. Naked Enterprise Enterprise Ethics Enjoyment Conclusion 4. Naked Ethics Ethics Enterprise Enjoyment Conclusion 5. Naked Enjoyment Enjoyment Enterprise Ethics Conclusion 6. Naked Ecology You Can't Stop the Dancing Chicken Carbon Zero (M)Other Earth The Elephant in the Room Earth Second! Conclusion 7. Conclusion