The 2/e of this brief book profiles employment opportunities in media and points out often overlooked options for students seeking a job in the highly selective and competitive media world. Included is a discussion of portfolio development and valuable appendices with state and job websites.
1. Overview of Media Careers The Media Fields Occupational Statistics Career Categories Broadcasting Motion Picture and Video Industries Advertising and Public Relations 2. Print, Magazine, and Photojournalism The Written Word Newspapers Magazines Editorial Employment Sectors in Print The Editorial Staff Related Editorial Positions Non-Editorial Employment Sectors in Print 3. Audio and Radio The Evolution of Radio The Traditional Radio Industry Employment Opportunities in Radio On-Air and Production News Sales and Support Audio Positions That Complement Video The Music Recording Industry 4. Television and Broadcast Video The Dominance of Television Television Markets The Networks Salaries and Job Expectations Television Station Positions Employment Forecasts News Sales and Traffic Production Engineering 5 Corporate and Non-Broadcast Media Media for Specific Audiences In-House Media Groups Corporate Production Production Designations and Descriptions 6 Motion Pictures The Motion Picture Industry Feature Film Production Commercial Production Music Video Production Production Designations and Descriptions 7 New Media The Growth of New Media Television Radio Motion Pictures Portable and Wireless Technologies Video Games Production Designations and Descriptions 8 Advertising and Public Relations Careers in Advertising and Public Relations Advertising Public Relations Job Outlook Occupational Designations and Descriptions 9 Educational Media Interconnecting Mass Media and Education Undergraduate Programs Graduate Programs Terminal and Non-Terminal Degrees Positions at Colleges and Universities Positions at Middle and High Schools Distance Learning and Access Channels 10 Portfolio Development Competition in the Job Market Portfolios The Resume The Cover Letter The Video Demo Tape The Slate and Contact Information Video Samples for the Demo Tape Writing Samples The Audio Demo Tape Tearsheets and Campaigns Submitting the Portfolio Appendix A: State Websites Appendix B: Employment Websites Appendix C: Collegiate Media Organizations
Number Of Pages:
- ID: 9780205723812
2nd Revised edition
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