Drawing on candid accounts from practitioners, producers and industry representatives, this informative and proactive volume investigates the challenges facing today's fair trade movement and provides unique insights into the workings of social and economic power in world markets.
Using original, in-depth empirical data, Anna Hutchens develops several new approaches to understanding power, governance and social change across the broad interdisciplinary fields of development, economics and politics. Emphasising fair trade's entrepreneurs, this book investigates the creation of innovative commercial fair trade business models that are often neglected in fair trade research but are crucial to the fair trade movement's survival in commercial markets. As corporate involvement in fair trade markets grows, these models will be the key variable for the sustainability of fair trade into the future.
This book will be warmly welcomed by academics in the fields of economics, political science and sociology working on free trade and fair trade. International non-government organisations, such as Oxfam, and international fair trade networks will find this book invaluable. Government officials (particularly in the EU Commission and parliamentarians) working on fair trade and/or trade-and-development policy and analysis will also find this book of particular interest.
Anna Hutchens, Postdoctoral Research Fellow, Centre for Governance of Knowledge and Development (CGKD), the Regulatory Institutions Network (RegNet), The Australian National University, Canberra, Australia
Contents: Introduction 1. `Game-Playing': Rethinking Power and Empowerment 2. `Power Over' as Global Power in World Markets 3. The History of Fair Trade 4. Networking Networks for Scale 5. Fairtrade as Resistance 6. Fair Trade as Game-Playing 7. Governance as `Creative Destruction' Conclusion: Game-Playing - The Key to Global Empowerment References Index