How has fashion mirrored the social and cultural changes that have taken place in modern China? To what extent has fashion contributed to those changes? This book provides the first comprehensive account of modern Chinese fashion from 1978 to the present day. The post-Mao era witnessed the birth of the Chinese market economy, the reawakening of Chinese fashion, and the rejuvenation of Chinese society. The program of economic reform turned China into the world's leading manufacturing powerhouse, and the Chinese fashion industry now plays a key international role. During the same period, Western companies discovered China as a significant market for branded fashion and luxury goods. This book, which takes a chronological approach, offers an analysis of the development of the Chinese fashion industry as well as an analysis of the relationship between dress, gender, identity and consumption in contemporary China. As such it will be welcomed by all students of fashion and textiles.
Juanjuan Wu is Assistant Professor in the Department of Design, Housing, & Apparel at the University of Minnesota. She has written extensively on Chinese fashion and dress. She is former editor and journalist of Dadushi (Metropolis), a fashion magazine in Shanghai.
Foreword * Part I: Fashion Revival: Modernization in Transition, 1978-1991 Chapter 1. Fashion Awakens: Controversy Blooms Chapter 2. The Spread of Fashion through Mass Media Chapter 3. The 1980s: "Power Dressing" and Gender Roles * Part II: Renegotiation of Modern Chinese Identity, 1992-present Chapter 4. The Ideal Image: Imported Fashion Icons Chapter 5. Reinvented Identity: The Qipao and Tang-Style Jacket Chapter 6. The Evolution of the Chinese Fashion Industry Chapter 7. The Influx of Western Brand Names Notes Bibliography Index