This book explores the various aspects of coffee culture around the globe, relating the rich history of this beverage and the surroundings where it is produced and consumed to coffee destination development and to the visitor experience. Coffee and tourism venues explored range from the cafe districts of Australia, Canada, Germany and New Zealand to the traditional and touristic coffee houses of Malaysia and Cyprus to coffee-producing destinations in Africa, Asia, Latin America and the Pacific. This is a must-read for those interested in understanding coffee in relation to hospitality and tourism. Readers should gain a new appreciation of the potential for coffee-related tourism to contribute to both destination development and pro-poor tourism objectives.
Lee Jolliffe, editor of Tea and Tourism: Tourists, Traditions and Transformations (Channel View Publications, 2007) is a tourism academic at the University of New Brunswick in Canada. For this volume, investigating coffee-related destinations and tourism experiences around the world Jolliffe is joined by a cadre of researchers, resulting in an interdisciplinary and cross-cultural examination of how tourism related to coffee can have economic and social objectives, contributing to the development of destinations and the experiences of tourists, while in coffee-producing situations having the potential to improve the livelihoods of coffee farmers and their communities.
Part 1: Introduction 1. Common Grounds of Coffee and Tourism - Lee Jolliffe Part 2: Coffee Culture and Tourism Contexts 2. Coffee Servicescapes: the design of cafe culture in New Zealand - C. Michael Hall, Janna Tipler, Rochelle Reddy and Karina Rowling 3. Cafe Culture and Conversation: Tourism and Urban(e) Experiences in Wellington, New Zealand - Adam Weaver 4. From the World Coffee Conference to the Local Cafe: coffee events large and small - Leanne White 5. Coffee-House Culture and Tourism in Cyprus: a traditionalized experience - Evi Eftychiou and Nicos Philippou Part 3: Coffee Destination Experiences 6. Coffee In Vietnam: International Tourist Experiences - Lee Jolliffe, Karen Kwan, and Giang Khong Yen 7. Coffee Culture, Heritage and Destination Image: Melbourne and the Italian model - Warwick Frost, Keir Reeves, Fiona Wheeler and Jennifer Laing 8. Coffee and Coffee Tourism in Kona Hawai`i - Surviving in the Niche - Charles Johnston 9. Serendipitous Coffee Experiences in Papua New Guinea - Wendy S. Shaw Part 4: Responsible Coffee Tourism and Cultural Change 10. Blending Coffee and Fair Trade Tourism - Michael Hall 11. Canada's Just Us! Coffee Roasters Co-operative Coffee Tour Venture - Nancy Chesworth 12. Beyond Fair Trade - enhancing the livelihoods of coffee farmers in Tanzania - Harold Goodwin and Harro Boekhold 13. La Ruta del Cafe and Los Santos Coffee Tourism: A Central America Project to Develop Coffee-Related Tourism to Augment Coffee Families' Incomes - Bob Harvey and Diane Kelsay Part 5: Conclusion 14. Coffee and Tourism Research Directions - Lee Jolliffe