Communicating for Change: Strategies of Social and Political Advocates (Communication, Media, and Politics)

Communicating for Change: Strategies of Social and Political Advocates (Communication, Media, and Politics)

By: John P. McHale (author)Paperback

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This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theory-based conclusions for effective communication strategies for future activists-especially at the local level.

About Author

John P. McHale is assistant professor in the communication department at Illinois State University in Normal.


Part 1 Acknowledgements Part 2 Foreword Chapter 3 1 Introduction: The Importance of Activist Media Use Chapter 4 2 Face-To-Face Interaction Chapter 5 3 Talking on the Telephone Chapter 6 4 Meeting in Small Groups Chapter 7 5 Communicating at Events Chapter 8 6 Using Paper Chapter 9 7 Disseminating Messages through Mass Media Chapter 10 8 Connecting through Computers Chapter 11 9 Conclusion Part 12 Appendix A: Advocate Participants Part 13 Appendix B: Research Method Part 14 References Part 15 About the Author

Product Details

  • ISBN13: 9780742529731
  • Format: Paperback
  • Number Of Pages: 264
  • ID: 9780742529731
  • weight: 345
  • ISBN10: 0742529738

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