Arguing that widespread changes in human attitude and behaviour patterns are central to ensuring a more secure and sustainable future on earth, this book focuses on communication processes in development. The authors show how communication can be used to mobilize societies, to facilitate democratic and participatory decision-making, and to help people acquire new knowledge and skills. Among the issues explored are: social mobilization worldwide for child immunization; communication as a means of facilitating rapid advances in family planning; and the use of video to enable peasant farmers to participate in their own development. The book should be of interest to those working in development, both as practitioners and theorists, and to those concerned with politics and society in the developing world.
Colin Fraser has been a pioneer in the use of communication in development and worked for the UN's Food and Agriculture Organization for many years. Sonia Restrepo-Estrada has specialized in communication for women and children's issues and has designed and implemented innovative strategies for putting children into political agendas.
Part 1 Change for the next century the panorama for change; why communication? Part 2 Communication for development at work: a process without precedent - societies mobilized for immunization; communication for rural development in Mexico - in good times and in bad; the quick and the dead - a tale of two educational radio programmes; of "condoms and cabbages" - communication for population and family planning; Tambuli - the electronic Carbao Horn. Part 3 A communication agenda for the next century: towards successful communication strategies; a framework for action.