From Aesop's fables to Christ's parables to the Grimm Brother's fairytales, storytelling has been a valuable teaching tool throughout history. In this book, Pamela Brooke shows how storytelling can effectively be used to affect change and educate individuals, particularly in developing countries, through various radio formats, including short spots, plays, soap operas, and novellas. Using real-life examples such as the use of radio drama in malaria prevention in Africa, she discusses the ins and outs of developing educational radio programs, including offering advice on where to look for talented actors, what you should consider in using sound effects, and how to organize the recording session. Regardless of the message, whether it is to affect change in personal behavior or a call for social reform, telling a story with vivid characters and a mesmerizing plot is the most effective way to penetrate the audience's consciousness. Contents: When the Facts are Not Enough; How We Learn From Stories; How to Choose a Radio Format and Dramatic Style; How to Create a Radio Drama Storyline; How to Write a Radio Drama Script; How to Bring a Script to Life in the Studio; References; Index.