Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.
Susanna Hornig Priest is associate professor and director of research at the College of Mass Communications and Information Studies at the University of South Carolina.
Chapter 1 Preface: Why Another Book? Part 2 Part I: Community-Based Research Chapter 3 1 Why Did the Scholar Cross the Road? Community Action Research and the Citizen-Scholar Chapter 4 2 Creating Informed Deliberation: The Role of Impact Surveys in Community Decision Making Chapter 5 3 Community Action for Drug Prevention: A Behind-the-Scenes Look at a Sixteen-Community Study Chapter 6 4 Designing Communication Research for Empowering Marginalized Populations: A Participatory Methodology Part 7 Part II: Organizations and Institutions Chapter 8 5 Gender and Professional Identity among Caribbean Journalists Chapter 9 6 Patient Satisfaction in a Medical Setting: An Emergent Design Approach Chapter 10 7 Interpreting Signs: Reflections on Research Design in Context Part 11 Part III: Problem-Focused Research Chapter 12 8 Peer Influence and Prosocial Behavior: Ten Years of Study Chapter 13 9 Adolescent Memory for Health Information: Mixing "Micro" and "Macro" Variables Chapter 14 10 Communication at the End of Life: Volunteer-Patient Relationships in Hospice Chapter 15 11 Scientific Knowledge and Personal Experience: Mutually Exclusive? Part 16 Part IV: Research across Cultures Chapter 17 12 Stories in the Sand: Field Research with Pitjantjatjara Yankunytjatjara Media in Central Australia Chapter 18 13 Adventures in a Foreign Field: Complexity, Crisis, and Creativity in Cross-Cultural Research Chapter 19 14 On Our Way, On the Ground, On Cloud Nine: Research Planning and Adaptation in Belize Chapter 20 15 Choices and Voices: Assessing Television Preferences of Teenage African-American Girls Part 21 Part V: New Technologies and Research Chapter 22 16 Health Communication Research on Hard-to-Reach Populations Using Telephone Interviews Chapter 23 17 Using the Internet to Conduct Communication Research: Two Scholars' Experiences Chapter 24 18 Finding Out What's on the World Wide Web Chapter 25 Afterword: Purpose and Direction