Competitive Inteligence 2.0: Organization, Innovation and Territory

Competitive Inteligence 2.0: Organization, Innovation and Territory

By: Luc Quoniam (editor)Hardback

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Description

The recent concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc. This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy. This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.

About Author

Luc Quoniam is a university professor, a member of the Paragraphe Laboratory University Paris 8 in France, and leader of the Lab4U Research Laboratory in Science of Information and Communication 2.0.

Contents

Foreword xiii Zhouying JIN Introduction xv Luc QUONIAM PART ONE: Organization 1 Chapter 1. Competitive Intelligence 2.0: A Three-Dimensional Relationship? 3 Philippe KISLIN 1.1. Introduction: From information society boom 3 1.2. to the emergence of competitive intelligence 5 1.3. CI perceived as a way of managing relationships 8 1.4. Decision-maker watcher information triangle: Toward a bermudization of actors? 11 1.5. Teaching companies to be intelligent : competitive versus competition? 15 1.6. Conclusion 17 1.7. Bibliography 19 Chapter 2. Management 2.0 23 Miguel ROMBERT TRIGO, Joao CASQUEIRA CARDOSO and Bruno Filipe CARVALHO SOARES 2.1. Introduction 23 2.2. Competitive environment of the 21st Century 24 2.3. Management 2.0: the world is flat, but organizations should be full 34 2.4. Conclusion 42 2.5. Bibliography 42 Chapter 3. Sustainable Development 2.0: Seeking The Creation of Shared Values 45 Fabrice MAULEON 3.1. Introduction 45 3.2. Common features of a new paradigm of 2.0 compliant organizational management 47 3.3. The outlines of Sustainable Development 2.0 56 3.4. Conclusion 68 3.5. Bibliography 69 Chapter 4. Corporate Education and Web 2.0 73 Miguel ROMBERT TRIGO, Alice Maria SALGADO GONCALVES and Joao CASQUEIRA CARDOSO 4.1. Introduction: what is corporate education? 73 4.2. Evolution of corporate education 76 4.3. Corporate Education 2.0 79 4.4. Good examples of Corporate Education 2.0 84 4.5. Competitive Intelligence and Corporate Education 2.0 88 4.6. Conclusion 89 4.7. Bibliography 89 Chapter 5. Marketing 2.0 93 Sebastien BRUYERE 5.1. Introduction 93 5.2. E-marketing: a changing activity 93 5.3. Web Analytics: an essential discipline for an effective e-marketing piloting 98 5.4. Conclusion 110 5.5. Bibliography 111 PART TWO: Innovation 117 Chapter 6. Parallax: Mindset 2.0 119 Patricia DUPIN 6.1. Introduction 119 6.2. Thought and action in the digital age 119 6.3. Talent for economic intelligence 126 6.4. Final considerations 135 6.5. Bibliography 136 Chapter 7. Competitive Intelligence 2.0 Tools 139 Christophe DESCHAMPS 7.1. Introduction 139 7.2. The impact of 2.0 tools on the deployment of competitive intelligence in business 140 7.3. Typology of 2.0 technologies for competitive intelligence 148 7.4. Perspectives of Competitive Intelligence 2.0 156 7.5. Conclusion 158 7.6. Bibliography 159 Chapter 8. Patent Information 2.0, Technology Transfer, and Resource Development 161 Henri DOU 8.1. Introduction161 8.2. Methodology 162 8.3. International patent classification 163 8.4. A systematic analysis 164 8.5. Search strategies for establishing the initial corpus 167 8.6. Interpretation of results 169 8.7. More precise choices from selected patent 171 8.8. Generalization of the method 173 8.9. Conclusion 177 8.10. Bibliography 178 Chapter 9. Industrial Property: Competitive Weapon 2.0 (Case Study of Tenofovir) 179 Wanise BARROSO and Joachim QUEYRAS 9.1. Introduction179 9.2. Current status of the subject in the international context 181 9.3. Research and results on Tenofovir 183 9.4. Results 187 9.5. Conclusion 188 9.6. Bibliography 191 Chapter 10. Innovation, Serendipity 2.0, Filing Patents from Biomedical Literature Exploration 195 Jean-Dominique PIERRET and Fabrizio DOLFI 10.1. Introduction 195 10.2. The work of Don Swanson 197 10.3. Diseases-Physiopathology-Molecules (DPM) 201 10.4. Conclusion: the place of LBD today 208 10.5. Acknowledgment 213 10.6. Bibliography 213 Chapter 11. Processing Business News for Detecting Firms Global Networking Strategies 219 Brigitte GAY 11.1. Introduction 219 11.2. A strong trend: Webs of transactions 221 11.3. Leveraging Web 2.0 for analysis of global interfirm trade 224 11.4. Companies: open but caught in the Web 227 11.5. Conclusion 236 11.6. Bibliography 238 Chapter 12. Information Property and Liability in the 2.0? 241 Arnaud LUCIEN 12.1. Introduction 241 12.2. Information Property 2.0: questioning authors status 244 12.3. Personal information property: considering the topic in the light of 2.0 250 12.4. Publishing Activity 2.0: liability and information 253 12.5. Conclusion 257 12.6. Bibliography 258 PART THREE: Territory 261 Chapter 13. Territory and Organizational Reputation 2.0 263 Serge CHAUDY and Lucia GRANGET 13.1. Introduction 263 13.2. Communication strategies of organizations in the 2.0 concept 265 13.3. Promotion of the territories 272 13.4. Conclusion 281 13.5. Bibliography 282 Chapter 14. Triple Helix and Territorial Intelligence 2.0 285 Rosana PAULUCI 14.1. Evolution in the 2.0 world 285 14.2. Knowledge, innovation, and development 286 14.3. The ST&I systems for Brazilian intelligence 288 14.4. Innovation Portal, the observatory for strategic intelligence 294 14.5. The strategic intelligence system of the Innovation Portal (SISIP): a tool for the Brazilian government 300 14.6. Conclusion 312 14.7. Bibliography 312 Chapter 15. Regional Development 2.0 315 Henri DOU 15.1. Introduction 315 15.2. Definition of Competitive Intelligence 316 15.3. Innovation 317 15.4. An introductory example: South Korea 321 15.5. Other examples of cluster development 324 15.6. The pre-clustering in developing countries 327 15.7. Conclusion 330 15.8. Bibliography 331 Chapter 16. Government Strategies of Territorial Intelligence 2.0: Support to SMEs-TPE 333 Kira TARAPANOFF, Jose RINCON FERREIRA, and Lillian AlVARES 16.1. Introduction 333 16.2. Elements of the 2.0 concept applied to the TIN network 334 16.3. Social and economic impact of the TIN network: some indicators 346 16.4. Telecenters and competitive intelligence: The future of Innovation 2.0 348 16.5. Bibliography 349 Chapter 17. University: Catalyst for the Implementation of Competitive Intelligence 2.0 in Africa (Case Study of Nigeria) 351 Amos DAVID 17.1. Introduction 351 17.2. Genesis of the introduction of EI in Nigeria 352 17.3. Participation in international projects 356 17.4. Economic intelligence: a developmental perspective for Nigeria 359 17.5. Bibliography 360 List of Authors 363 Index 367

Product Details

  • ISBN13: 9781848213050
  • Format: Hardback
  • Number Of Pages: 396
  • ID: 9781848213050
  • weight: 715
  • ISBN10: 1848213050

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