Confessions of an Event Planner: Case Studies from the Real World of Events--How to Handle the Unexpected and How to Be a Master of Discretion

Confessions of an Event Planner: Case Studies from the Real World of Events--How to Handle the Unexpected and How to Be a Master of Discretion

By: Judy Allen (author)Hardback

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For anyone planning events--student, novice, or experiencedprofessional--Confessions of an Event Planner is an"apprenticeship in a book." This insider's guidetakes you on a narrative journey, following a fictional eventplanning company that stages various types of events around theworld for many different clients. While other books, college courses, and training programs giveyou the theory and how-to of the profession, Confessions of anEvent Planner reveals the real world of event planning and whatcan happen--usually the unexpected--on an event programwhen actual participants are added to the event planning design andexecution mix. In a climate of media scrutiny and corporatescandals, event planners must be masters of discretion, knowing howto avoid and deal with everything from sexual romps to financialshenanigans, to chainsaw wielding salesmen dead set on"re-landscaping" the grounds of the resortthey're staying at. From an event planner who's seen itall and knows how to deal with it all, comes practical first-handadvice delivered in an entertaining and accessible format. Each chapter is set in a unique location, with a cast ofcharacters, and a host of challenges and problems toovercome--from the boardroom to the resort guest bedrooms.Readers learn what they can come up against, how to problem solvecreatively on the fly, get ideas for staging spectacular events, and see the principles of event planning in action. The scenario ineach chapter is introduced by an outline of what will be covered inthe chapter, and each chapter concludes with a series of reviewquestions to explore key issues and stimulate reflection ordiscussion for individuals or groups. Ideal as a companion to JudyAllen's six other event planning books, as a textbook inevent planning courses, or as a professional training toolConfessions of an Event Planner prepares planners for whatthey can expect once they start working in the world of corporateand social event planning, and will help decision-makers setcompany policies, procedures and protocol andpromote discussion about codes of conduct in the office andoffsite.

About Author

Judy Allen is one of the world s leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events corporate, social, and celebrity for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney s worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison s 25th anniversary celebration for Fiddler on the Roof. Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events. The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions. Allen, and her 2jproductions ( partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living ( and other initiatives.


Preface ix Acknowledgements xix 1 Meetings, Mayhem and Margaritaville 1 Em finds herself in a distressing real-life situation that tests her ability to walk the fine event planning line of giving her clients what they want and keeping the guests safe. Q&A and Assignments 34 2 Sun Jammin' 49 Em and her staff fall into a delicate situation when their client s mistress who is also his executive assistant decides that she wants to go on the company trip. The situation is serious, as the client s wife and children are on the program as well. Q&A and Assignments 72 3 You Want Me To Try Alligator, Rattlesnake and What??? 91 Em experiences the difficulties of managing a client s demanding wants and whims during a site inspection and finds herself in a sticky situation. Q&A and Assignments 111 4 Wedding Daze 121 Em saves the day or rather the cake when attending a personal, not professional event, and takes her creativity to new levels. Q&A and Assignments 124 5 From City Lights to Desert Nights 127 Em and her team are faced with handling their first death on a program, on top of handling the ongoing hijinks of some well-known attendees during their event. Q&A and Assignments 148 6 Inventive Incentives 161 Em's innovative design creativity helps one company with limited funds meet their company objectives by developing a multi-tier program that has three events taking place at once in three different parts of the world. Q&A and Assignment 164 7 All Hail (or Oh, Hell) to the Man Who Would Be King 167 Em and her team handle a difficult client on top of an intricate event program. They must devise ways to manage both successfully making this a true test of their talents. Q&A and Assignments 184 8 Long Commute to Work 189 Em sets out on her own to do a site inspection for a client and then heads to a nearby destination to check it out as a possible incentive destination for other groups. Q&A and Assignments 197 9 Guests Gone Wild 205 Em and her team have to deal with an abusive guest who goes out of control, is fired on the spot and is sent back home but not before causing more havoc and added drama. Q&A and Assignments 215 10 Taking an Ethical Stand 221 Em has to make the decision whether to keep or "fire" a client. She has her personal and company s reputation at stake and knows that sometimes it is best to walk away. Q&A and Assignments 227 11 Social Agenda 231 Em and her team take on their first nonprofit event and experience firsthand the challenges nonprofits face when creating events with limited funds. Q&A and Assignments 248 12 Rocking the Casbah 255 Em has another encounter with DiamondDiva but this time around she is going in knowing exactly what to expect and how to handle her client demands in a way that causes her no stress and protects her client, her company and her own composure. Assignment 257 Conclusion 259 Final Assignment 261

Product Details

  • ISBN13: 9780470160183
  • Format: Hardback
  • Number Of Pages: 288
  • ID: 9780470160183
  • weight: 574
  • ISBN10: 0470160187

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