In our technological civilization, the forces of globalization are a threat to both nature and culture. The many and varied cultures of the world are beset by the homogenizing impact of the global media, which represents the triumph of technics. Nature and culture must be protected to preserve a humanly habitable world. Conserving Cultures is the first book to link nature and culture conservation. The threat to nature is now well understood; how it relates to cultures is not. This book both describes and analyzes theoretically the danger to culture and proposes practical remedial measures.
Harry Redner was formerly an endowed professor at Darmstadt University in Germany, and a reader at Monash University in Australia.
Part 1 1 What Is Global Culture? Chapter 2 The Cultural Impact of Globalization Chapter 3 Flight-Culture as a Premonition of the Future Chapter 4 Americanization, or the Origins of Global Culture Chapter 5 In Defense of Local Culture Part 6 2 Why is Global Culture So Successful? Chapter 7 The Economy of the Media: Supply and Demand Chapter 8 Technology and the Media Chapter 9 From Popular to Mass to Global Culture Part 10 3 How Does Global Culture Differ from All Other Cultures? Chapter 11 A General Theory of Culture Chapter 12 Technics Chapter 13 Technification of Representation Chapter 14 Technification of the Ethos Chapter 15 The Retreat from Technics Part 16 4 What Are the Alternatives to Global Culture? Chapter 17 Values and Their Enemies Chapter 18 Values and Commodities Chapter 19 Choosing Local Culture Chapter 20 Resisting Global Culture Chapter 21 Toward an Eco-Cultural Balance Part 22 Epilogue Part 23 Endnotes