Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition (12th edition)

Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition (12th edition)

By: Michael G. Solomon (author)Mixed Media

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For courses in Consumer Behavior. This package includes MyMarketingLab (TM) Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as "Dadvertising," "Meerkating," and the "Digital Self" to maintain an edge in the fluid and evolving field of consumer behavior. This package includes MyMarketingLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyMarketingLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.


1. Buying, Having, and Being: An Introduction to Consumer Behavior 2. Consumer and Social Well-Being 3. Perception 4. Learning and Memory 5. Motivation and Affect 6. The Self: Mind, Gender, and Body 7. Personality, Lifestyles, and Values 8. Attitudes and Persuasive Communications 9. Decision Making 10. Buying, Using, and Disposing 11. Groups and Social Media 12. Income and Social Class 13. Subcultures 14. Culture

Product Details

  • ISBN13: 9781292153209
  • Format: Mixed Media
  • ID: 9781292153209
  • weight: 1248
  • ISBN10: 1292153202
  • edition: 12th edition

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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