This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behaviour as a field of study. The first volume addresses the question: 'how do we study consumers?' and provides the theoretical and historical context for the debates about consumer behaviour research captured in the following volumes. The second volume examines consumer decision-making; and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behaviour.
VOLUME ONE: CONSUMER BEHAVIOUR AS A FIELD OF STUDY Comparing Journal of Consumer Psychology and Journal of Consumer Research - Anat Alon, Maureen Morrin and Nada Nasr Bechwati On Method in Consumer Research - Paul F Anderson A Critical Relativist Perspective Hermeneutics and Consumer Research - Stephen J Arnold and Eileen Fischer Feminist Thought - J Bristor and E Fischer Implications for Consumer Research What Consumer Research Is - B J Calder and A M Tybout Consumption - Colin Campbell The New Wave of Research in the Humanities and Social Sciences Hedonic Consumption - Elizabeth Hirschman and Morris B Holbrook Emerging Concepts, Methods and Propositions Alternative Ways of Seeking Knowledge in Customer Research - L A Hudson and J Ozanne Positivist and Paradigm Dominance in Consumer Research - Shelby Hunt Towards a Critical Pluralism and Rapprochement Interpreting Consumer Mythology - J Sidney Levy A Structural Approach to Consumer Behavior Roots of Marketing and Consumer Research at the University of Chicago - J Sidney Levy Consumer Research and Semiotics - David Glen Mick Exploring the Morphology of Signs, Symbols and Significance Philosophical Tension in Consumer Inquiry - J Paul Peter Consumer Research - Itamar Simonson et al In Search of Identity Putting Experience Back into Consumer Research - Craig J Thompson, William Locander and Howard R Pollio The Philosophy and Method of Existential Phenomenology Beyond Consumerism - Frank Trentmann New Historical Perspectives on Consumption Discovery-Orientated Consumer Research - William Wells Consumer and Consumption - Sharon Zukin and Jennifer Smith Maguire VOLUME TWO: CONSUMER DECISION-MAKING Constructive Consumer Choice Processes - J R Bettman, M F Luce and J W Payne Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention and Behaviour - J M Feldman and J R Lynch Rediscovering Satisfaction - S Fournier and D Mick Product Experience is Seductive - Stephen J Hoch Managing What Consumers Learn from Experience - Stephen J Hoch and John Deighton Preconscious Processing Effects - C Janiszewski The Independence of Attitude Formation and Conscious Thought Order of Entry Effects on Consumer Memory and Judgment - Frank R Kardes and Gurumurthy Kalyanaram An Information Integration Perspective Choosing to Avoid - Mary Frances Luce Coping with Negatively Emotion-Laden Consumer Decisions The Effect of New Product Features on Brand Choice - Stephen M Nowlis and Itamar Simonson Whence Consumer Loyalty? - Richard L Oliver Consumer Learning and Brand Equity - Stijn M J van Osselaer and J W Alba Consumer Knowledge Effects on Evaluation Strategies Mediating Consumer Judgements - Mita Sujan VOLUME THREE: CONSUMER SOCIALIZATION: CHILDHOOD, CHILDREN AND FAMILIES Dealing with Children's Advertising - Gerry M Armstrong and Merrie Brucks Public Policy Issues and Alternatives The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption - Les Carson, Sanford Grossbart and J Kathleen Stuenkel Socializing Children about Television - Les Carlson, Russell N Laczniak and A Walsh An Intergenerational Study The Influence of Families and Peer-Based Reference Groups on Consumer Decisions - T L Childers and A R Rao Spatial Biographies of Children's Consumption - Dan T Cook Market Places and Spaces of Childhood in the 1930s and beyond Family Members' Perceptions of Adolescents' Influence in Family Decision-Making - Ellen R Foxman, Patriya S Tansuhaj and Karin M Ekstrom The Emergence of Adaptive Decision-Making in Children - Jennifer Gregan-Paxton and Deborah Roedder John Age Differences in Product Categorization - Deborah Roedder John and Mita Sujan Age Differences in Children's Choice Behavior - Deborah Roedder John and Ramnath Lakshmi-Ratan The Impact of Available Alternatives Consumer Socialization of Children - Deborah John Roedder A Retrospective Look at 25 Years of Research Pre-Schoolers' Learning of Brand Names from Visual Cues - Carole Macklin Children's Understanding of the Intent of Advertising - Mary C Martin A Meta-Analysis Passing the Torch - Elizabeth S Moore, William L Wilkie and Richard J Lutz Intergenerational Influences as a Source of Brand Equity The Role of Family Communication in Consumer Socialization of Children and Adolescents - George P Moschis Consumer Socialization - George P Moschis and G A Churchill A Theoretical and Empirical Analysis Relationships between Family Communication and Consumer Activities of Adolescents - K M Palan An Exploratory Study How Do Young Children Learn to Be Consumers? A Script-Processing Approach - L A Peracchio