This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual, to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.
Consumer behaviour emerged as an independent field of research within marketing nearly sixty years ago. These sets presents important insights from the key research articles published about consumer behavior and consumption, drawing on the most influential and provocative contributions to the field from a range of international journals and books. These sets combine theoretical and empirical studies which reflect how our understanding of the relationships within consumer behavior research have evolved. The interdisciplinary richness of the field of consumer behavior is reflected in the impact of the social sciences (e.g. sociology, anthropology and psychology) on the key publications. These sets will capture the inter-change and application of social science theories, concepts, conceptual frameworks and empirical results within the field of consumer behavior research. The topological shape of the academic field has changed considerably since the publication of a series of key citation articles in the late 1980s and early 1990s; most notably because of the growing influx of influences from sociology and anthropology; and the arts and humanities ~ although applied psychology remains the foundational discipline for much of the published work in the field.
VOLUME FOUR: ADVERTISING AND CONSUMPTION Post-Experience Advertising effects on Consumer Memory - Kathryn A Braun-La Tour Memory Factors in Advertising - Kevin L Keller The Effect of Advertising Retrieval Cues on Brand Evaluations Information Processing from Advertisements - Deborah J MacInnis and Bernard J Jaworski Toward an Integrative Framework Enhancing and Measuring Consumers' Motivation, Opportunity and Ability to Process Brand Information from Ads - Deborah J MacInnis, Christine Moorman and Bernard J Jaworski An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pre-Testing Context - Scott B MacKenzie and Richard J Lutz Visual Rhetoric in Advertising - Edward F McQuarrie and David Glen Mick Text-Interpretive, Experimental and Reader-Response Analyses The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice - Carl F Mela, Sunil Gupta and D Lehmann Consumers' Processing of Persuasive Advertisement - Joan Meyers-Levy and Prashant Malayiva An Integrative Framework of Persuasion Theories The Influence of LEvel of Processing on Advertising Repetition Effects - Christine Nordhielm The Role of Television in the Construction of Consumer Reality - Thomas C O'Guinn and L J Shrum An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption - Cornelia Pechmann and S J Knight Central and Peripheral Routes to Advertising Effectiveness - Richard E Petty, John T Cacioppo and David Schumann The Moderating Role of Involvement Thinking into It - B J Phillips Consumer Interpretation of Complex Advertising Images Social Comparison and the Idealized Images of Advertising - Marsha L Richins The Social Uses of Advertising - M Ritson and R Elliott An Ethnographic Study of Adolescent Advertising Audiences Images in Advertising - Linda M Scott The Need for a Theory of Visual Rhetoric VOLUME FIVE: POSSESSIONS, BRANDS AND THE SELF Dimensions of Brand Personality - J L Aaker Consumer Evaluations of Brand Extensions - David A Aaker and Kevin Lane Keller Possessions and the Extended Self - Russell W Belk Narrative Processing - Jennifer Edson Escalas Building Consumer Connections to Brands Consumers and Their Brands - S Fournier Developing Relationship Theory in Consumer Research Indexicality and the Verification Function of Irreplaceable Possessions - Kent Grayson and David Shulman A Semiotic Analysis Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding - D B Holt Conceptualizing, Measuring and Managing Customer-Based Brand Equity - Kevin Lane Keller How Is a Possession `Me' or `Not Me'? Characterizing Types and an Antecedent of Material Possession Attachment - Susan Schultz Kleine, Robert E Kleine III and Chris T Allen Heirlooms, Nikes and Bribes - A Komter Towards a Sociology of Things Symbols for Sale - S J Levy Disposability and Dispossession in the 20th Century - G Lucas Older Consumers' Disposition of Special Possessions - Linda L Price, Eric J Arnould and Carolyn Folkman Curasi The Role of Products as Social Stimuli - Michael R Solomon A Symbolic Interactionism Perspective Consumption, Identity Formation and Uncertainty - A Warde VOLUME SIX: (SUB)CULTURES OF CONSUMPTION The Sacred and Profane in Consumer Behavior - Russell W Belk, Melanie Wallendorf and John F Sherry Theodicy on the Odyssey Subcultures or Neo-Tribes? Rethinking the Relationship between Youth, Style and Musical Taste - A Bennet I'd Like to Buy the World a Coke - Guliz Ger and Russell W Belk Consumption Scapes of the 'Less Affluent World' The (Re)-Configuration of Production and Consumption in Empty Nest Households - M K Hogg, C F Curasi and P Maclaran Poststructuralist Lifestyle Analysis - D B Holt Conceptualizing the Social Patterning of Consumption in Postmodernity Marketing the Self, Buying an Other - E Jagger Dating in a Post Modern, Consumer Society Mundane Consumption and the Self - R E Kleine, S S Kleine and J B Kernan A Social-Identity Perspective Building Brand Community - James H McAlexander, John W Schouten and Harold F Koenig Culture and Consumption - G McCracken A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods Brand Community - A M Muniz and T C O'Guinn Atravesando Fronteras/Border Crossings - L Pe[ti]naloza A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants Subcultures of Consumption - John W Schouten and James H McAlexander An Ethnography of the New Bikers The Distaste of Taste - B S Turner and J Edmunds Bourdieu, Cultural Capital and the Australian Postwar Elite A Critique of Desire - R Wilk Distaste and Dislike in Consumer Behaviour