Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport.
This third edition has been updated to include:
New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment.
New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil.
New companion website including Power point slides and a case archive.
Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
Susan Horner is Associate Professor in Hospitality Management at the School of Tourism and Hospitality, Plymouth University. John Swarbrooke is Visiting Professor, Plymouth University and Director, J and S Consultancy Limited.
Part 1: Context 1. Introduction 2. The History of tourist behaviour 3. Main concepts in consumer behaviour, including models of consumer behaviour adapted for tourism Part 2: The Purchase-Decision Process 4. Motivators 5. Determinants 6. Models of the purchase decision-making process Part 3: Typologies of Tourist Behaviour 7. Typologies of tourist behaviour and segmentation of the tourism market Part 4: Tourism Demand and Markets 8. The global pattern of tourism demand Case study Taiwan: the emergence of a new major outbound tourism market 9. National differences: domestic, outbound and inbound 10. The nature of demand in different segments 11. Consumer experience in tourism marketing Part 5: Consumer Behaviour and Marketing 12. Researching tourist behaviour: marketing research 13. The marketing mix and tourist behaviour Part 6 Topical Issues in Consumer Behaviour 14. The `ethical tourist': myth or reality? 15. Quality and tourist satisfaction 16. The emergence of new markets and changes in tourist demand 17. The rise in the use of the internet and social media in tourism Part 7 Conclusions and Future 18. Conclusions 19. The future of tourist behaviour