Consumer Behaviour: Perspectives, Findings and Explanations

Consumer Behaviour: Perspectives, Findings and Explanations

By: John O'Shaughnessy (author)Paperback

Up to 2 WeeksUsually despatched within 2 weeks

£42.29 RRP £46.99  You save £4.70 (10%) With FREE Saver Delivery

Description

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

About Author

JOHN O'SHAUGHNESSY is Professor Emeritus of Business, Columbia University, USA and Formerly Senior Associate, Judge Institute, Cambridge University, UK.

Contents

Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences.- Ethnopsychology.- Behaviourism.- Psychoanalytic Psychology.- Cognitive Psychology.- Cognitive Neuroscience.- Microeconomics (Rational Choice Theory).- Behavioural Economics.- Social Psychology.- Sociology.- Cultural Anthropology.

Product Details

  • ISBN13: 9781137003768
  • Format: Paperback
  • Number Of Pages: 536
  • ID: 9781137003768
  • weight: 813
  • ISBN10: 1137003766

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly

Close