Consumer Behaviour: Perspectives, Findings and Explanations

Consumer Behaviour: Perspectives, Findings and Explanations

By: John O'Shaughnessy (author)Paperback

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A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

About Author

JOHN O'SHAUGHNESSY is Professor Emeritus of Business, Columbia University, USA and Formerly Senior Associate, Judge Institute, Cambridge University, UK.


Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences.- Ethnopsychology.- Behaviourism.- Psychoanalytic Psychology.- Cognitive Psychology.- Cognitive Neuroscience.- Microeconomics (Rational Choice Theory).- Behavioural Economics.- Social Psychology.- Sociology.- Cultural Anthropology.

Product Details

  • ISBN13: 9781137003768
  • Format: Paperback
  • Number Of Pages: 536
  • ID: 9781137003768
  • weight: 813
  • ISBN10: 1137003766

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