Consumer Behaviour with MyMarketingLab (11th revised ed of global ed)
By: Michael R. Solomon (author)Mixed Media
1 - 2 weeks availability
This package contains Solomon, Consumer Behavior, Global Edition 11e and access to MyMarketingLab. Important information for students: You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience-for you and your students. Here's how: *Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. *Help Students Apply the Case to the Chapter's Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents. *Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
This package includes MyMarketingLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.MyMarketingLab.com.
Section 1 Foundations of Consumer Behavior 3 Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 4 Chapter 2 Decision Making and Consumer Behavior 36 Chapter 3 Cultural Influences on Consumer Decision Making 78 Chapter 4 Consumer and Social Well-Being 130 Section 2 Internal Influences on Consumer Behavior 171 Chapter 5 Perception 172 Chapter 6 Learning and Memory 206 Chapter 7 The Self 248 Chapter 8 Attitudes and Persuasion 300 Section 3 External Influences on Consumer Behavior 349 Chapter 9 Group and Situational Effects on Consumer Behavior 350 Chapter 10 Consumer Identity I: Sex Roles and Subcultures 404 Chapter 11 Consumer Identity II: Social Class and Lifestyles 454 Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion 500
- ID: 9781292057057
11th revised ed of global ed
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