From identity theft to product recalls, from what we once thought of as unshakeable institutions to increasing concerns about sustainability, consumer issues are an integral part of modern life. This fully updated third edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today's economy.
This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves.
Highlights in this new edition include:
New Critical Thinking Projects feature to encourage students to develop their critical thinking skills through analysing consumer issues.
Expanded coverage of social media and the impact of social influence on consumers.
Revised Consumer Alerts: practical advice and guidance for students to make smart consumer decisions.
A new Companion Website with a range of presentation materials and exercises related to each chapter.
Fully updated throughout, this textbook is suitable for students studying consumer sciences - what works, what doesn't, and how consumers are changing.
Elizabeth B. Goldsmith is Professor in the Department of Retail Merchandising and Product Development at Florida State University, USA.
Table of Contents PART 1: Consumer Perspectives CHAPTER 1 Consumers in a Changing World CHAPTER 2 The Consumer Movement CHAPTER 3 Consumer Theories and Models PART 2: Consumer Protection CHAPTER 4 Consumer Protection and Law CHAPTER 5 Government Protection, Consumer Groups, and the Media PART 3: Consumers in the Marketplace CHAPTER 6 Brands, Buying Process, and Product Development CHAPTER 7 Decision Making and Advertising CHAPTER 8 Food And Water Issues CHAPTER 9 Health and Wellness Issues CHAPTER 10 Sustainability and Safety CHAPTER 11 Internet, Technology and Identity Theft CHAPTER 12 Being a Better Consumer of Housing and Vehicles PART 4: Consumers in the Financial Marketplace CHAPTER 13 Banking, Debt, and Credit Issues CHAPTER 14 Insurance and Investment Issues PART 5: Emerging Consumer Issues and the Global Perspective CHAPTER 15 Issues, Ethics, and Globalization