About the Author
Research focuses on consumer psychology and aesthetic research. Currently studying the impact of different textures upon product evaluation, the links between early touch experiences and need for touch in adulthood, and the role of touch in aesthetic appreciation. -Author and editor of four books, Handbook of Sustainability (Routledge), An International Handbook of Consumer Psychology (Psychology Press), Consumption Matters: A Psychological Perspective (Palgrave), and Consumer Psychology (Maidenhead, 2010). The Consumer Psychology book is currently being translated into Chinese and Vietnamese and is soon to undergo a second edition. -Works as a consultant to various industries such as television, supermarkets, retail, and the Office of Fair Trade, providing guidance on consumer psychology. -Research focuses on neuroimaging and neuropsychological investigations of object processing, the representation of meaning in the brain, and the relationship between frontal lobe function, intelligence, and effective organization of goal directed behavior. -Editor of three books, Neuroimaging I: Methods, Neuroimaging II: Clinical Applications, and Neuroimaging III: Cognitive and Clinical Neuroscience, by InTech Publishing, 2012.