Consumer Research Methods (Sage Benchmarks in Social Research Methods)

Consumer Research Methods (Sage Benchmarks in Social Research Methods)

By: Andrea Davies (editor), James Fitchett (editor)Hardback

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Description

Ever since its conception some 40 years ago, consumer research has been the channel through which innovations in social science, social and cultural theory and the arts have entered the marketing discipline. With each transformation and interjection of new ideas, discourses and approaches, consumer research has also translated a whole tradition and variety of method into marketing theory and research practice. This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area. It highlights the full range of methodological considerations, from questionnaire design through to analyzing qualitative data, as well as discussing the progression and development of the field from its initial conception as a relatively coherent and unified sub-discipline through to the diverse community of methods today.

Contents

VOLUME ONE: BASIC CONCEPTS IN SOCIAL COGNITION A Brief History of Morris the Cat - Morris Holbrook Roots of Marketing and Consumer Research at the University of Chicago - Sidney Levy Consumer Culture Theory (CCT) - Eric Arnould and Craig Thompson Twenty Years of Research Remembering Motivation Research - Mark Tadajewski Toward an Alternative Genealogy of Interpretive Consumer Research Cultural Influences on Representations of the Consumer in Marketing Theory - Pauline MacLaran, Margaret Hogg and Alan Bradshaw Consumer Psychology Annual Review of Psychology - Alice Tybout and Nancy Artz Beyond Incommensurability? Empirical Expansion on Diversity in Research - Andrea Davies and James Fitchett Grounded Theory, Ethnography and Phenomenology - Christina Goulding A Comparative Analysis of Three Qualitative Strategies for Marketing Research Consuming Morality - Richard Wilk Positivism and Paradigm Dominance in Consumer Research - Shelby Hunt Toward Critical Pluralism and Rapprochement Truth in Marketing Theory and Research - George Zinkhan and Rudy Hirschheim An Alternative Perspective The Reconciliation of Humanism and Positivism in the Practice of Consumer Research - Timothy Heath A View from the Trenches Qualitative Research in Marketing - Evert Gummesson Road Map for a Wilderness of Complexity and Unpredictability Analysis and Interpretation of Qualitative Data in Consumer Research - Susan Spiggle The Perils of N = 1 - William Wells Experimentation in the 21st Century - Russell Winer The Importance of External Validity Rhetorical Issues in Writing Interpretivist Consumer Research - Margaret Hogg and Pauline Maclaran VOLUME TWO: TOPICS IN SOCIAL COGNITION: SELF, ATTRIBUTIONS, HEURISTICS AND INFERENCES Measuring the Quality of Relationships in Consumer Services - Keith Roberts, Sajeev Varki and Rod Brodie An Empirical Study An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment - David Gerbing and James Anderson Index Construction with Formative Indicators - Adamantios Diamantopoulos and Heidi Winklhofer An Alternative to Scale Development Status Consumption in Consumer Behavior - Jacqueline Eastman, Ronald Goldsmith and Leisa Reinecke Flynn Scale Development and Validation Consumer Perceived Value - Jillian Sweeney and Geoffrey Soutar The Development of a Multiple-Item Scale Combating Scale Proliferation - Gordon Bruner Consumer Lifestyles - Rob Lawson and Sarah Todd A Social Stratification Perspective The Influence of Religion on Attitudes towards the Advertising of Controversial Products - Kim Shyan Fam, David Waller and B. Zafer Erdogan The Influence of Culture on Consumer Impulsive Buying Behavior - Jacqueline Kacen and Julie Anne Lee Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research - Pierre Chandon, Vicki Morwitz and Werner Reinartz Response Styles in Marketing Research - Hans Baumgartner and Jan-Benedict Steenkamp A Cross-National Investigation Quantitative Approaches to Consumer Field Research - Collin Payne and Brian Wansink Applications of Structural Equation Modeling in Marketing and Consumer Research - Hans Baumgartner and Christian Homburg A Review Explaining Internet Banking Behavior - Shumaila Yousafza, Gordon Foxall and John Pallister Theory of Reasoned Action, Theory of Planned Behavior or Technology Acceptance Model? Predicting Unethical Behavior - Man Kit Chang A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior On Assuring Valid Measures for Theoretical Models Using Survey Data - Robert Ping Jr. A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research - Cheryl Burke Jarvis, Scott MacKenzie and Philip Podsakoff Perspectives on Consumer Decision-Making - Torben Hansen An Integrated Approach The Safety of Objects - Aric Rindfleisch, James Burroughs and Nancy Wong Materialism, Existential Insecurity and Brand Connection Consumer Choice between Hedonic and Utilitarian Goods - Klaus Wertenbroch and Ravi Dhar Perceived Value - Sanjeev Agarwal and R. Kenneth Teas Mediating Role of Perceived Risk Student Surrogates in Consumer Research Journal - Richard Beltramini Escaping the Tyranny of Choice - Barbara Fasolo, Gary McClelland and Peter Todd When Fewer Attributes Make Choice Easier VOLUME THREE: TOPICS IN SOCIAL COGNITION: COGNITIVE APPROACHES TO ATTITUDES, STEREOTYPING AND PREJUDICE Convoking the Consumer in Person - Catherine Grandclement and Gerald Gaglio The Focus Group Effect Families, Food and Pester Power - David Marshall, Stephanie O'Donohoe and Stephen Kline Beyond the Blame Game? Focus Group Research Dynamics and Reporting - William McDonald An Examination of Research Objectives and Moderator Influences Personal Interviews in Cultural Consumer Research - Johanna Moisander, Anu Valtonen and Heidi Hirsto Post?Structuralist Challenges The Cult of Macintosh - Russell Belk and G lnur Tumbat Consumers and Their Brands - Susan Fournier Developing Relationship Theory in Consumer Research The Spoken and the Unspoken - Craig Thompson, Howard Pollio and William Locander An Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings The Body Consumed - Soren Askegaard, Martine Cardel Gertsen and Roy Langer Reflexivity and Cosmetic Surgery Unpacking the Many Faces of Introspective Consciousness - Stephen Gould A Meta-Cognitive-Post-Structuralist Exercise Consumption Experience, Customer Value and Subjective Personal Introspection - Morris Holbrook An Illustrative Photographic Essay Giving Voice to the Gift - Mary Ann McGrath, John Sherry Jr. and Sidney Levy The Use of Projective Techniques to Recover Lost Meanings Advancing from Subjective to Confirmatory Personal Introspection in Consumer Research - Arch Woodside The Evolution of the Empowered Consumer - Andrea Davies and Richard Elliott Remembering Socialism - Breda Luthar On Desire, Consumption and Surveillance Between Mothers and Markets - Risto Moisio, Eric Arnould and Linda Price Constructing Family Identity through Homemade Food Consumer Survival during the Great Depression - Ronald Paul Hill, Elizabeth Hirschman and John Bauman Reports from the Field VOLUME FOUR: BEYOND COGNITION: AFFECT AND BEHAVIOUR Working Weeks, Rave Weekends - Christina Goulding, Avi Shankar and Richard Elliott Identity Fragmentation and the Emergence of New Communities Just Doing It - Lisa Penaloza A Visual Ethnographic Study of Spectacular Consumption Behavior at Nike Town Tribal Aspects of Postmodern Consumption Research - Bernard Cova and Veronique Cova The Case of French In?Line Roller Skaters Youth Identities in the Global Cultural Economy - Dannie Kjeldgaard Central and Peripheral Consumer Culture in Denmark and Greenland Veiling in Style - OEzlem Sandikci and G liz Ger How Does a Stigmatized Practice Become Fashionable? The Future Perfect Declined - Pauline Maclaran and Stephen Brown Utopian Studies and Consumer Research Ethno-Consumerism - Alladi Venkatesh A New Paradigm to Study Cultural and Cross-Cultural Consumer Behavior The Field behind the Screen - Robert Kozinets Using Netnography for Marketing Research in Online Communities Consumer Responses to Product Placement in Television Sitcoms - Barbara Stern and Cristel Russell Genre, Sex and Consumption Mirrors of Masculinity - Jonathan Schroeder and Detlev Zwick Representation and Identity in Advertising Images A Model of Product Discourse - Elizabeth C. Hirschman, Linda Scott and William B. Wells Linking Consumer Practice to Cultural Texts Marketing and Literature - Stephen Brown The Anxiety of Academic Influence Paradoxes of Consumer Independence - Robert Caruana, Andrew Crane and James Fitchett A Critical Discourse Analysis of the Independent Traveller

Product Details

  • ISBN13: 9781446208502
  • Format: Hardback
  • Number Of Pages: 1680
  • ID: 9781446208502
  • weight: 3224
  • ISBN10: 1446208508

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