Consumer Search Behavior and Its Effect on Markets (Foundations and Trends in Marketing)

Consumer Search Behavior and Its Effect on Markets (Foundations and Trends in Marketing)

By: Brian T. Ratchford (author)Paperback

Special OrderSpecial Order item not currently available. We'll try and order for you.

Description

Consumer Search Behavior and its Effect on Markets focuses on the consumer side of the market, on what is known about how consumers search for needed information, and on how this impacts the behavior of markets. The author discusses three broad strands of this literature -- normative models of search and their application to consumer search; empirical studies of the search process; and implications of consumer search for the behavior of markets, including pricing, advertising and retailing. In general, the author examines external search -- the search for information from sources other than memory. Particular attention is paid to the impact of the Internet on markets. Consumer Search Behavior and its Effect on Markets also examines the broader issues about alternatives considered, sources consulted, extent of consumer knowledge, and the impact of these factors on markets and marketing institutions.

Contents

Introduction. 1. Models of Consumer Search. 2. Empirical Evidence on Search. 3. Markets When Search is Costly. References.

Product Details

  • ISBN13: 9781601982001
  • Format: Paperback
  • Number Of Pages: 88
  • ID: 9781601982001
  • weight: 137
  • ISBN10: 1601982003

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly

Close