Consuming Modernity: Gendered Behaviour and Consumerism before the Baby Boom

Consuming Modernity: Gendered Behaviour and Consumerism before the Baby Boom

By: Cheryl Krasnick Warsh (editor), Dan Malleck (editor)Hardback

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This book will appeal to students, scholars, and general readers interested in the history of consumerism, gender studies, and popular culture in the interwar period.

About Author

Cheryl Krasnick Warsh is a professor of history at Vancouver Island University. Dan Malleck is an associate professor in Community Health Sciences at Brock University. He is the author of Try to Control Yourself: The Regulation of Post-Prohibition Drinking in Ontario, 1927-44 (UBC Press, 2012). Contributors: Devon Hansen Atchison, Denyse Baillargeon, Donica Belisle, Susanne Eineigel, Kristin Hall, Tracy Penny Light, Bettina Liverant, Marilyn Morgan, Jane Nicholas, De Anna J. Reese, Kara Ritzheimer, Fiona Skillen, Cecilia Tossounian.


Introduction: Consuming Modernity / Dan Malleck and Cheryl Krasnick Warsh Part 1 - Consumerism as Politics, Practice, and Ideology 1 Canada's Consumer Election (1935) / Bettina Liverant 2 Consumer Culture and the Medicalization of Women's Roles in Canada, 1919-39 / Tracy Penny Light 3 Selling Lysol as a Household Disinfectant in Interwar North America / Kristin Hall 4 Medicine Advertising, Women's Work, and Women's Bodies in Montreal Newspapers, 1919-39 / Denyse Baillargeon 5 Annie Turnbo Malone and African American Beauty Culture in the American West / De Anna J. Reese Part 2 - Consumerism and Public Display 6 Women, Identity, and Sports Participation in Interwar Britain / Fiona Skillen 7 Aesthetic Athletics: Advertising and Eroticizing Women Swimmers / Marilyn Morgan 8 Shades of Change: Suntanning and the Interwar Years / Devon Hansen Atchison Part 3 - Modern Girls 9 Beauty Advice for the Canadian Modern Girl in the 1920s / Jane Nicholas 10 (En)gendering a Modern Self in Post-Revolutionary Mexico City, 1920-40 / Susanne Eineigel 11 The Argentine Modern Girl and National Identity, Buenos Aires, 1920-40 / Cecilia Tossounian Part 4 - Texts and Ideologies of Modernity and Consumerism 12 Protecting Gender Norms at the Local Movie Theatre: The Heidelberg Committee, 1919-33 / Kara Ritzheimer 13 Guilty Pleasures: Consumer Culture in the Fiction of Mary Quayle Innis / Donica Belisle Selected Readings; Contributors; Index

Product Details

  • ISBN13: 9780774824682
  • Format: Hardback
  • Number Of Pages: 304
  • ID: 9780774824682
  • weight: 560
  • ISBN10: 0774824689

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