Contemporary Business (15th Revised edition)

Contemporary Business (15th Revised edition)

By: David L. Kurtz (author), Louis E. Boone (author)Hardback

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Description

Boone and Kurtz, Contemporary Business 15thEdition delivers solutions at the speed of business.

Solutions designed to help you improve criticalthinking from the Boone and Kurtz Student Case Videos to theWeekly Updates news blog will get students thinking, talking,connecting and making decisions at the speed of business.

Experience a textbook program that supports your goals tostimulate curiously, show relevance, promote creativity and preparestudents for what s ahead, in their academic and businesscareers.

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Contents

PART 1 Business in a Global Environment 2

Chapter 1 The Changing Face of Business 2

Chapter 2 Business Ethics and Social Responsibility 30

Chapter 3 Economic Challenges Facing Contemporary Business 64

Chapter 4 Competing in World Markets 96

PART 2 Starting and Growing Your Business 132

Chapter 5 Forms of Business Ownership and Organization 132

Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 168

PART 3 Management: Empowering People to Achieve Business 200

Chapter 7 Management, Leadership, and the Internal Organization 200

Chapter 8 Human Resource Management: From Recruitment to Labor Relations 230

Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 260

Chapter 10 Production and Operations Management 288

PART 4 Marketing Management 320

Chapter 11 Customer-Driven Marketing 320

Chapter 12 Product and Distribution Strategies 354

Chapter 13 Promotion and Pricing Strategies 390

PART 5 Managing Technology and Information 428

Chapter 14 Using Technology to Manage Information 428

PART 6 Managing Financial Resources 456

Chapter 15 Understanding Accounting and Financial Statements 456

Chapter 16 The Financial System 488

Chapter 17 Financial Management 520

Appendix A Business Law A-1

Appendix B Insurance and Risk Management A-18

Appendix C Personal Financial Planning A-30

Appendix D Developing a Business Plan A-43

Appendix E Careers in Contemporary Business A-52

Product Details

  • publication date: 02/08/2013
  • ISBN13: 9781118291986
  • Format: Hardback
  • Number Of Pages: 704
  • ID: 9781118291986
  • weight: 1726
  • ISBN10: 1118291980
  • edition: 15th Revised edition

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