Contemporary Cases in Tourism (Contemporary Cases Volume 1)

Contemporary Cases in Tourism (Contemporary Cases Volume 1)

By: Alan Fyall (editor), Brian Garrod (editor)Hardback

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Description

Contemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism.

About Author

Dr Brian Garrod is senior lecturer in Tourism at Aberystwth University, Wales. Dr Alan Fyall is Deputy Dean Research & Enterprise in the School of Services Management, Bournemouth University, UK.

Contents

Introduction: The Case Study Approach: Wrongly Maligned? (Brian Garrod & Alan Fyall); Section 1: Marketing Tourism: 2: `This Other Eden': Marketing the National Botanic Garden of Wales (Ian Keirle); 3: South Africa 2010: Leveraging Nation Brand Benefits from the FIFA World Cup (Brendon Knott, Alan Fyall & Ian Jones); 4: Definitely Dubai: Destination Branding in Action (Paul Williams & Nick Ashill); Section 2: Sustainable Tourism: 5: Visitor Management at a World Heritage Site: Skara Brae Prehistoric Village (Anna Leask & Brian Garrod); 6: Tourism, Climate Change & Carbon Management: 3 Case Studies (Stefan Goessling & Brian Garrod); 7: Slow Travel: European Cycle Tourism (Janet Dickinson & Les Lumsdon); Section 3: Niche Tourism : 8: Diversification into Farm Tourism: Case Studies from Wales (Brian Garrod(; 9: Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist (Simon Hudson); 10: Community Involvement in Trekking Tourism: The Rinjani Trek Ecotourism Programme, Lombok, Indonesia (Carl Cater); 11: World Heritage Site Designation: New Lanark World Heritage Site, Scotland (Anna Leask); Index

Product Details

  • ISBN13: 9781906884536
  • Format: Hardback
  • Number Of Pages: 254
  • ID: 9781906884536
  • ISBN10: 1906884536

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