Contemporary Microenterprise: Concepts and Cases

Contemporary Microenterprise: Concepts and Cases

By: Joseph Mark S. Munoz (editor)Hardback

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While there have been numerous books and articles written on the popular topic of `microfinance', few books have been written on the business model behind it: the `microenterprise'. Due to its diversity of thought and high quality of chapter contributions, this book is poised to be the book on `microenterprises'. Contemporary Microenterprise is a collage of the latest research and viewpoints on the subject by recognized academics and experts from around the globe. Through the confluence of diverse and profound voices from around the world, very small (micro) businesses have proven to be the most prevalent and fastest-growing business form, and a suitable model for enterprise survival and success in a challenging global economy. Joseph Mark Munoz has brought together an international cast of contributors, and draws insights from concepts and cases from locations such as Vietnam, the United States, Latin America and Africa. The chapters include conceptual frameworks and research that yield valuable lessons and practical business solutions. The broad scope of this compendium, coupled with its careful attention to detail, will be of critical value to business students and their professors, industry executives, government officials, policymakers, consultants and entrepreneurs.

About Author

Edited by Joseph Mark S. Munoz, Professor of International Business, Millikin University, US


Contents: Foreword Leo-Paul Dana 1. Introduction J. Mark Munoz 2. Microenterprise Start-up: A Cross-national Comparison Michael Troilo 3. Microenterprises: The Interface between Entrepreneur and Manager Michelle Ingram Spain 4. Microentrepreneurship in a Transitional Economy: Evidence from Vietnam Mai Thi Thanh Thai and Ho Thuy Ngoc EMERGING MICROENTERPRISE DYNAMICS 5. Theoretical View on Microenterprise Entrepreneurial Motivators Scott A. Hipsher 6. Creating a Typology for the Arts and Crafts Microenterprise Ian Fillis 7. The Challenges for Tourism Microenterprises in the Tiger Leaping Gorge, Southwest China Sacha Rawlence FINANCE AND THE MICROENTERPRISE 8. Microfinance and the Growth of Micro and Small Enterprises (MSEs) in Sub-Saharan Africa: The Case of Faulu Kenya Fred O. Newa 9. Is Microcredit Compatible with Microentrepreneurship? Evidence from Latin American Tienditas Michael J. Pisani 10. Microfinance: Assessing its Impact on Microenterprises Gwendolyn Tedeschi MANAGING THE MICROENTERPRISE 11. Serving the Poor: Innovative Business Models at the Base of the Pyramid Jamie Anderson and Martin Kupp 12. Micro-global: Can Web-enabled Microenterprises Successfully Internationalize? J. Mark Munoz and Daewon Choi 13. Micro-franchising Strategies: Drawing Lessons from Franchise Literature J. Mark Munoz, Ilan Alon and Matthew C. Mitchell MICROENTERPRISE GROWTH AND EXPANSION 14. Microfinance-Microenterprise Relationship: The Malaysian Growth Experience Sow Hup Chan 15. Microenterprise Growth: The Case of Dotz in Brazil Thelma Rocha and Tales Andreassi 16. Microenterprise in a Free Trade Era: The Case of Indonesia Tulus T.H. Tambunan MICROENTERPRISE AND ITS IMPACT ON SOCIETY 17. Social Capital and Cross-cultural Model Replication: The Case of Hand in Hand in India and South Africa Lin Lerpold and Laurence Romani 18. Sponsorship Practice at the Small Business Level: An Applied Perspective J. Terence Zinger and Norm O'Reilly 19. Engaging Transnational Corporations in Community Microenterprise Initiatives in Subsidiary Operations: The Case of TNCs in Tanzania Aloysius Newenham-Kahindi MICROENTERPRISE DEVELOPMENT AND SUSTAINABILITY 20. Achieving Economic Self-sufficiency through Microenterprise Training: Outcome-based Evidence from the Center for Women and Enterprise Colette Dumas 21. Microfinance and Poverty Alleviation: Underlying Values and Assumptions Laurence Romani and Lin Lerpold 22. Microenterprise Sustainability: A Philippine Perspective Jeanette Angeline Banzon Madamba 23. Conclusion J. Mark Munoz Index

Product Details

  • ISBN13: 9781848449527
  • Format: Hardback
  • Number Of Pages: 336
  • ID: 9781848449527
  • ISBN10: 1848449526

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