Content Analysis (Sage Benchmarks in So... | WHSmith Books
Content Analysis (Sage Benchmarks in Social Research Methods)

Content Analysis (Sage Benchmarks in Social Research Methods)

By: Roberto P. Franzosi (editor)Hardback

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Content Analysis is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during the Second World War through the efforts of Lasswell and others aimed at decoding enemy propaganda. This major work brings together the most significant methodological contributions and substantive applications ever published on Content Analysis. Students and scholars in sociology, political science, journalism and mass communication, and business and management will find in this major work a unique and comprehensive overview of the technique and its applications.

About Author

Roberto Franzosi is Professor of Sociology at the University of Reading, UK. He earned his PhD in Sociology from Johns Hopkins University and immediately began teaching at the University of Wisconsin-Madison's Department of Sociology and Industrial Relations Research Institute. Courses he has taught over the years include Regression Analysis, Exploratory Factor Analysis, Content Analysis, Time Series Analysis, Probability Theory, Research Methods, Narrative Analysis, Industrial Sociology, and Political Sociology. He has published numerous journal articles and book chapters in the area of quantitative narrative analysis.


Volume One What Is Content Analysis? Defining the Methodological Playing FieldPART ONE: INTRODUCTION: CONTENT ANALYSIS - A QUANTITATIVE TECHNIQUEWhy Be Quantitative? - Harold D LasswellPART TWO: THE PRECURSORSThe Content of Radio Programs, 1925-1935 - W AlbigMethods for Analyzing the Content of Motion Pictures - E DaleHow America Became Belligerent - H S Foster A Quantitative Study of War NewsPART THREE: THE TAKE-OFF PERIOD: SETTING THE METHODOLOGICAL STANDARDSA Co-Efficient of Imbalance for Content Analysis - Irving L Janis and Raymond H FadnerThe Reliability of Content Analysis Categories - Abraham Kaplan and Joseph M GoldsenContent Analysis and the Theory of Signs - Abraham KaplanThe Technique of Symbol Analysis (Content Analysis) - Harold D LasswellAnalyzing the Content of Mass Communication - Harold D Lasswell A Brief IntroductionOn Content Analysis - Nathan Leites and Ithiel de Sola PoolThe Feasibility of the Use of Samples in Content Analysis - Alexander MintzPART FOUR: FURTHER METHODOLOGICAL ISSUESTraditional, Interpretive and Reception-Based Content Analysis - A Ahuvia Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical ConcernEthnographic Content Analysis - David AltheideQuantitative and Qualitative Approaches to Content Analysis - Alexander L George Reliability in Coding Open-Ended Data - D J Hruschka et al Lessons Learned from HIV-Behavioral ResearchReliability in Content Analysis - K Krippendorf Some Common Misconceptions and RecommendationsReliability in Cross-National Content Analysis - J Peter and E LaufMeasurement Models for Content Analysis - R P WeberVolume Two Refining the Playing Field: Methodological AdvancesPART FIVE: AUTOMATED AND STATISTICAL APPROACHES TO TEXTBecoming a Nazi - Peter S Bearman and Katherine Stovel Models for Narrative NetworksIntegrated Data for Events Analysis (IDEA) - D Bond et al An Event Typology for Automated Events Data DevelopmentTextual Statistics - France Guerin-Pace An Exploratory Tool for the Social SciencesComputerized Measurement of the Content Analysis of Natural Language for Use in Biomedical and Neuropsychiatric Research - Louis A Gottsclnalk and Robert BechtelEstimating Policy Positions from Political Texts - Michael Laver and John GarryMarks of Distinction - J Z Namenwirth An Analysis of British Mass and Prestige Newspaper EditorialsThe Construction of Categories for Content Analysis Dictionaries - Philip J Stone et alPART SIX: LINGUISTIC-BASED APPROACHESNarrative Explanation - Peter Abell An Alternative to Variable-Centred Explanation?Coding Choices for Textual Analysis - Kathleen Carley A Comparison of Content Analysis and Map AnalysisFrom Words to Numbers - Roberto Franzosi A Generalized and Linguistics-Based Coding Procedure for Collectiing Event-Data from NewspapersLinguistics Foundations for a Theory of Content Analysis - David G HaysModeling Event Structures - David R HeiseToward the Integration of Content Analysis and General Methodology - John Markoff, Gilbert Shapiro and Sasha WeitmanOther Than Counting Words - Carl W Roberts A Linguistic Approach to Content AnalysisLinguistics and Content Analysis - Sol Saporta and Thomas A SebeokVolume Three Applications: A Focus on Mass MediaA Content Analysis of Content Analyses - D Riffe and A Freitag Twenty-Five Years of Journalism QuarterlyPART SEVEN: THE PRESS, THE MEDIA AND THE NEWSClass, Gender and RacePoverty as We Know It - R A Clawson and R Trice Media Portrayals of the PoorEducation, Employers and Class Mobility - M Jackson, J H Goldthorpe and C MillsBlack Invisibility, the Press and the Los Angeles Riot - P B Johnson, D O Sears and J B McConahayCultural Standards of Attractiveness - C Law and M P Labre A 30-Year Look at Changes in Male Images in MagazinesA Longitudinal Content Analysis of Sexual Violence in the Bestselling Erotic Magazines - N M Malamuth and B SpinnerWar and Social ProtestMedia Discourse and Public Opinion on Nuclear War - William A Gamson and Andre ModiglianiPhotographic Coverage during the Persian Gulf and Iraqi Wars in Three U S Newspapers - C King and P M LesterInternational Press Coverage of East German Protest Events, 1989 - Carol MuellerFraming the NATO Air Strikes on Kosovo across Countries - J Yang Comparison of Chinese and U S Newspaper CoverageHealthHealth-Related Content in Prime-Time Television Programming - C Byrd-Bredbenner, M Finckenor and D GrassoA Content Analysis of Alcohol Portrayal and Drinking in British Television Soap Operas - A Furnham et alReligionHow Religious Is Religious Television Programming? - R Abelman and K NeuendorfNewspaper Coverage of Fundamentalist Christians, 1980-2000 - P A Kerr and P MoyScienceLong-Term Trends in the Representations of Science across the Iron Curtain - M W Bauer et al Britain and Bulgaria, 1946-95Content Analysis of New York Times Coverage of Space Issues for the Year 2000 - F Clark and D L IllmanPART EIGHT: THE WEB AND THE INTERNETGlobal Activism in 'Virtual Space' - Tetyana Pudrovska and Myra Marx Ferree The European Women's Lobby in the Network of Transnational Women's NGOs on the WebHyperlinking as Gatekeeping - D Dimitrova Online Newspaper Coverage of the Execution of an American TerroristWho Do You Think You Are? Personal Home Pages and Self-Presentation on the World Wide Web - J R DominickThe Microscope and the Moving Target - S J McMillan The Challenge of Applying Content Analysis to the World Wide WebInteractive Disaster Communication on the Internet - M J Paul A Content Analysis of 64 Disaster Relief Home PagesRemembering Our Shared Past - C B Schwalbe Visually Framing the Iraq War on U S News WebsitesVolume Four From Advertising to Protest and Violence: Extending the Range of ApplicationsPART NINE: ADVERTISINGIn the Pages of Ms - J H Ferguson, P J Kreshel and S F Tinkham Sex Role Portrayals of Women in AdvertisingSex-Role Stereotyping in Television Commercials - A Furnham and T Mak A Review and Comparison of 14 Studies Done on Five Continents over 25 YearsSex Roles in Advertising - M C Gilly A Comparison of Television Advertisements in Australia, Mexico and the United StatesThe Portrayal of Blacks in Magazine Advertisements - R Humphrey and H SchumanImages on Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002 - K LindnerIntertwining of Campaign News and Advertising - Y Min The Content and Electoral Effects of Newspaper Ad WatchesContent Analysis as a Predictive Methodology - J L Naccarato and K Neuendorf Recall, Readership and Evaluations of Business-to-Business Print AdvertisingThe Informational Content of Cigarette Advertising - D J Ringold and J Calfee 1926-1986A Cross-Cultural Study of Political Advertising in the United States and Korea - J Tak, L Lee Kaid and S LeePART TEN: CULTURERace and Gender in Music Videos - J D Brown and K Campbell The Same Beat but a Different DrummerAmerican Character and the American Novel - W Griswold An Expansion of Reflection Theory in the Sociology of LiteraturePetitions and Prayers - E Katz et al A Content Analysis of Persuasive AppealsCulture and Conflict - B Pescosolido, E Grauerholz and Melissa Milkie The Portrayals of Blacks in U S Children's Picture Books through the Mid and Late 20th CenturyPART ELEVEN: POLITICAL DISCOURSEOld Right or New Right? The Ideological Positioning of Parties of the Far Right - A ColePutting Parties in Their Place - Matthew J Gabel and John D Huber Inferring Party Left-Right Ideological Positions from Party Manifestos DataVerbal Shifts in the American Presidency - J W Prothro A Content AnalysisFraming European Politics - H A Semetko and P M Valkenburg A Content Analysis of Press and Television NewsPART TWELVE: PROTEST AND VIOLENCE: APPLICATIONS OF LINGUISTICS-BASED TECHNIQUESPeasants Protest - J Markoff The Claims of Lord, Church and State in the Cahiers de Doleances of 1789The Return of the Actor - Roberto Franzosi Interaction Networks among Social Actors during Periods of High Mobilization (Italy, 1919-1922)

Product Details

  • ISBN13: 9781412933995
  • Format: Hardback
  • Number Of Pages: 1696
  • ID: 9781412933995
  • ISBN10: 1412933994

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