Drive your content marketing campaign toward success
Blogs and social platforms are all the rage right now-especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide.
Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that.
Analyze customer data to better understand your target audience's journey
Leverage social platforms, such as Facebook and Twitter, to develop channel promotions
Create and curate intelligent, engaging content that leads to action
Build upon your previous success with closed-loop analysis
Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Stephanie Diamond is a marketing professional with more than 20 years of experience building profits in over 75 different industries. A strategic thinker, she has worked with solopreneurs, small business owners, and multibillion-dollar corporations. Follow her blog at Contentmarketingtoolbox.com/blog.
Foreword xiii Introduction 1 Part I: Getting Started with Content Marketing Strategies 5 Chapter 1: Establishing Your Content Marketing Strategy 7 Chapter 2: Capturing Your Customer's Attention 31 Chapter 3: Understanding Your Business Model and Brand 49 Chapter 4: Facilitating Buy-In from Your Team 73 Chapter 5: Putting Your Content Marketing Plan and Presentation Together 85 Part II: Uncovering the Customer Experience 99 Chapter 6: Dipping into Customer Data 101 Chapter 7: Discovering Buyer Personas 113 Chapter 8: Taking the Buyer's Journey 135 Chapter 9: Embracing Sales Enablement 157 Part III: Creating Actionable Content 169 Chapter 10: Examining Your Content Plan 171 Chapter 11: Exploring Content Types 189 Chapter 12: Storytelling for Content Marketers 213 Chapter 13: Creating Processes and Systems for Your Content 225 Part IV: Developing Channel Promotions 241 Chapter 14: Examining Channel Plans 243 Chapter @15: Sharing Your Content 259 Chapter 16: Looking at Paid, Earned, Shred, and Owned Media 279 Chapter 17: Delving into Syndication and Guest Posting 297 Chapter 18: Working with Influencers 315 Part V: Using Check-Back Analysis 337 Chapter 19: Reassessing Your Business Model and Brand Value 339 Chapter 20: Reviewing Your Content Marketing Strategy 351 Part VI: The Part of Tens 359 Chapter 21: Ten Problems Content Marketers Face 361 Chapter 22: Top Ten Blogs on Content Marketing 365 Chapter 23: Ten Free Tools for Content Marketing 369 Index 373