Continental Order? examines the converging culture, telecommunications, and new media industries in North America, asking who has power in regional and global media. Experts from the United States, Mexico, and Canada address specific sectors and problems: newspapers and magazines, video and film, telecommunications and new media, sport and leisure, marketing, and education. With a broadly political-economic perspective, this book provides a critical account of changes occurring in the aftermath of regional and international trade agreements, such as NAFTA, and sets these changes in the global context of an emerging transnational communication industry.
Vincent Mosco is professor of communication, sociology, and political economy at Carleton University and a research affiliate with Harvard University's Program on Information Resources Policy. Dan Schiller is a professor in the Graduate School of Library and Information Science at the University of Illinois at Urbana-Champaign.
Chapter 1 Introduction: Integrating a Continent for a Transnational World Chapter 2 NAFTA and Economic Integration in North America: Regional or Global? Chapter 3 Globalization and Latin Media Powers: The Case of Mexico's Televisa Chapter 4 Globalization, Cultural Industries, and Free Trade: The Mexican Audiovisual Sector in the NAFTA Age Chapter 5 The Reorganization of Spanish-Language Media Marketing in the United States Chapter 6 Telecommunications after NAFTA: Mexico's Integration Strategy Chapter 7 Networking the North American Higher Education Industry Chapter 8 Commerce versus Culture: The Print Media in Canada and Mexico Chapter 9 Whose Hollywood? Changing Forms and Relations inside the North American Entertainment Economy Chapter 10 Upmarket Continentalism: Major League Sport, Promotional Culture, and Corporate Integration Chapter 11 Multimedia Policy for Canada and the United States: Industrial Development as Public Interest