The study of media, texts and culture(s) and especially the analysis of interdependent relationships between them has become a major concern in various academic fields, such as intercultural communication, contrastive textology, comparative cultural studies, historical and intercultural pragmatics. Starting from the observation that in contrastive studies of mass media communication not only the theoretical status of "culture" often remains unclear but also the interdependent relation between the theoretical conceptualization of "culture" and the methodological approach of text analysis, this volume brings together linguistic mass media studies with intercultural, diachronic, intermedia and interlingual perspectives. Apart from offering new empirical insights into the field, this volume's aim is to advance and to broaden the methodological and theoretical discussions involved. Comparing such diverse formats and genres like newspapers, TV news shows, TV commercials, radio phone-ins, obituaries, fanzines and film subtitles, the contributions of this volume illustrate the complexity of the growing field of contrastive media analysis.
1. Approaching contrastive media analysis (by Hauser, Stefan); 2. Section 1. One language - one culture?; 3. Crosscultural perspectives on advice: The case of French and Cameroonian radio phone-ins (by Drescher, Martina); 4. Global and local representations of Cambodia: Two tales of one country (by Moore, Stephen); 5. Contrastive news discourse analysis from a pragmatic perspective: Context, ideology and representation in press coverage about Kenya's crisis (by Coesemans, Roel); 6. Section 2. Culture in communication - culture as communication?; 7. Film subtitles and the conundrum of linguistic and cultural representation: A methodological blind spot (by Guillot, Marie-Noelle); 8. Linguistic, intercultural and semiotic contrasts of obituaries (by Spillner, Bernd); 9. Language and culture in minor media text types: A diachronic, intralinguistic analysis from fanzines to webzines (by Gaballo, Viviana); 10. Section 3. Does nation matter?; 11. Italianicity goes global: National and transcultural strategies in advertising discourse (by Wyss, Eva L.); 12. What defines news culture?: Insights from multifactorial parallel text analysis (by Luginbuhl, Martin); 13. Genre matters: Theoretical and methodological issues of a genre-based approach to contrastive media analysis (by Hauser, Stefan); 14. Index