Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case Study of UK Fashion Brands

Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case Study of UK Fashion Brands

By: Hellen Dreeves (author)Hardback

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Product Details

  • ISBN13: 9783656738770
  • Format: Hardback, Paperback
  • ID: 9783656738770
  • weight: 117
  • ISBN10: 3656738777

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