A balanced portrait of the role of advertising in society today. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.
The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, encouraging readers to obtain a critical perspective on advertising issues while forming and analyzing their own judgments.
Kim Bartel Sheehan is a Professor and Director of the Master's Program in Strategic Communication and the Undergraduate Honors Program at the School of Communication and Journalism at the University of Oregon. She held leadership positions at agencies in Boston, Chicago, and St. Louis and has consulted with numerous companies. Her research involves advertising, culture, and new technology, with a focus on sustainability communications. She has published extensively about online privacy, advertising ethics, and direct-to-consumer prescription drug advertising. She has served as an Associate Editor and a Special Issue Editor for the Journal of Advertising and President of the American Academy of Advertising. Sheehan won the School of Journalism and Communication's Marshall Award for Innovative Teaching in 2001 and 2010. She is currently a Fellow for the Society of New Communications Research and has been a two-time Page Legacy Scholar and two-time Dave and Nancy Petrone Faculty Fellow.
Preface 1. Advertising, Its Supporters, and Its Critics 2. Living in a Consumer Culture 3. Advertising and the Media: Changes and Challenges 4. How Advertising is Regulated: Industry 5. Beyond Subliminal 6. Advertising Choices: Influences of Stereotypes and Taste 7. Gender and Advertising: How Gender Shapes Meaning 8. Advertising and Race: Examining the Melting Pot 9. Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstream? 10. Children and Advertising: Emerging Consumers, Problematic Strategies 11. Advertising Controversial Products: Bans and Beliefs 12. Tobacco and Alcohol Advertising: Industries in Flux 13. Advertising Prescription Drugs: Healthy Tactics or Risky Propositions 14. Political Advertising: Do "We the People" Still Matter? 15. Socially Responsible Advertising: Does a Brand Have a Conscience? 16. Online Advertising: The Ever-Evolving Landscape 17. Advertising: Being Ethical Advertisers in a Challenging Age