Corporate Social Performance in Emerging Markets: Sustainable Leadership in an Interdependent World
By: Zsofia Lakatos (author)Paperback
1 - 2 weeks availability
When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitudes and history. Corporate Social Performance in Emerging Markets provides an effective tool for companies to help them engage in CSR activities and become a responsible company in CEE countries such as Poland, Hungary, the Czech Republic, Slovakia, Croatia and Slovenia. It does this by enabling them to focus on the difference of stakeholders and their attitudes to those of Western Europe. The author, ZsA^3fia Lakatos, provides a review of the major differences between the various CEE countries, supported by interview research from leading executives in some of the blue-chip companies already operating in the region.
ZsA^3fia Lakatos is Managing Director of Hill + Knowlton, Hungary and Vice-President of the Hungarian PR Association.
Contents: Preface; Part I Corporate Social Responsibility: What CSR means, and why should we bother with it?. Part II Central Eastern Europe: Its History and Its People; Hungary; Poland; The Czech Republic; Slovakia; Slovenia; Croatia. Part III Summary of Book; References; Index.
Number Of Pages:
- ID: 9781409432647
- Saver Delivery: Yes
- 1st Class Delivery: Yes
- Courier Delivery: Yes
- Store Delivery: Yes
Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly
© Copyright 2013 - 2016 WHSmith and its suppliers.
WHSmith High Street Limited Greenbridge Road, Swindon, Wiltshire, United Kingdom, SN3 3LD, VAT GB238 5548 36