Crackle And Fizz: Essential Communication And Pitching Skills For Scientists

Crackle And Fizz: Essential Communication And Pitching Skills For Scientists

By: Caroline Van den Brul (author)Hardback

Up to 2 WeeksUsually despatched within 2 weeks

Description

This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.

Contents

Introduction; Why Tell a Story?; How Stories Work; Narrative Ingredients Framework; Frameworks for Stories with Different Purposes; Appendix: Narrative Summary Tables.

Product Details

  • ISBN13: 9781783262830
  • Format: Hardback
  • Number Of Pages: 216
  • ID: 9781783262830
  • ISBN10: 1783262834

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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