Creating Business Advantage: Setting Up and Running a Successful Business

Creating Business Advantage: Setting Up and Running a Successful Business

By: Daryl Woodhouse (author), Garry Smith (author)Paperback

Special OrderSpecial Order item not currently available. We'll try and order for you.


Long-term, consistent, sustainable business growth...guaranteed. Is that what you want for your business? Or will you be one of the 50% who fail in the first year, or the 90% who fall by the wayside before five years are up? Whether you are just dusting off the plans for your very own brand new start-up or you are the owner of a small business looking to grow - in fact whatever stage you are in your business development - this book will help you to: * Understand and create your competitive advantage * Get more from your sales and marketing * Become a strong leader and manage your employees * Build partnerships both within and outside your company * Become an ace at managing cash * Get the help you need to thrive and grow Daryl Woodhouse founded Advantage Business Partnerships in order to share the senior leadership, networking and strategic business experience gained during his time in the banking sector working with SMEs across England. Garry Smith spent a number of years as a senior HR professional, leading significant cultural and technological change programmes for large manufacturing companies before setting up his own consultancy business.

About Author

Daryl is the CEO and Founder of Advantage Business Partnerships. He founded ABP in order to share the senior leadership, networking and strategic business experience he has gained from his time in the banking sector with SMEs across England. Garry Smith is one of the founding Business Growth Partners at Advantage Business Partnerships. He has had a number of years experience in human resources and as a Global Projects Leader in South East Asia and the U.S.


A Letter From the Advantage CEO Foreword Introduction Chapter 1 So, You Have an Idea for a Business Chapter 2 How Do You Start a Business? Chapter 3 Know Your Destination Chapter 4 How Do You Get the Right Funding? Chapter 5 Location, Location, Location Chapter 6 Competitive Advantage Chapter 7 Managing Time Chapter 8 Sales or Marketing Chapter 9 What Marketing Really Means Chapter 10 The Importance of People in Every Aspect Chapter 11 Leadership vs. Management Chapter 12 People Development Chapter 13 Cash is King Chapter 14 Releasing the Cash in Your Business Chapter 15 You Can't Control Everything Chapter 16 Quality, Targeted Business Development Chapter 17 Growing Pains Chapter 18 Move With the Times Chapter 19 4D Networking Chapter 20 Be Loyal, Be Reliable and Be Trusted Chapter 21 Advanced Stakeholder Management Chapter 22 Strategic Partnerships: Two Heads are Better Than One Chapter 23 Plan, Review, Plan, Review, Over and Over Again Chapter 24 Quality Chapter 25 Process is Sacrosanct - Discuss Chapter 26 Benchmarking Chapter 27 The Value of Advice Chapter 28 Coaching is Not a Weakness Final Thoughts

Product Details

  • ISBN13: 9781909116436
  • Format: Paperback
  • Number Of Pages: 96
  • ID: 9781909116436
  • weight: 170
  • ISBN10: 1909116432

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly