Creative 4Cast: A New Solution for the Future of Advertising

Creative 4Cast: A New Solution for the Future of Advertising

By: Emanuele Nenna (author)Hardback

Up to 2 WeeksUsually despatched within 2 weeks

Description

Advertising has always had a clear objective: to promote the sales of a product. The success of an advertising campaign is determined by the success of the client's business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.

About Author

Emanuele Neena is the co-founder of Now Available, based in Italy, and one of Europe's most innovative advertising agencies. Its clients include MTV, Nestle and Volkswagen.

Product Details

  • ISBN13: 9781907794278
  • Format: Hardback
  • Number Of Pages: 160
  • ID: 9781907794278
  • ISBN10: 1907794271
  • translations: Italian

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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