Creative B2B Branding (No, Really): Building a Creative Brand in a Business World

Creative B2B Branding (No, Really): Building a Creative Brand in a Business World

By: Scot McKee (author)Hardback

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Description

B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.

Contents

Foreword; Introduction; Prologue; Getting over the stigma (B2B v B2C); It's just a badge, isn't It? (logo v brand); The customer's always right (external perceptions); Up close and personal (gathering internal support); Forget the product (brand strategy development); The creative platform (managing creative appetite); Publish and be damned (launch); Crystal balls (predicting the future, digital brands and the end of the world as we know it); Bear witness; Context; Software Inc.; Epilogue.

Product Details

  • ISBN13: 9781906884123
  • Format: Hardback
  • Number Of Pages: 244
  • ID: 9781906884123
  • ISBN10: 1906884129

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