Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.
In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can.
The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.
Dave Trott shows you how.
Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.
INTRODUCTION PART 1: CREATIVITY IN UNUSUAL PLACES PART 2. CREATIVE COMMUNICATION PART 3. CREATIVE IMPACT PART 4. PRACTICAL CREATIVITY PART 5. CREATIVE SURPRISES PART 6. CREATIVE ILLUSIONS PART 7. CREATIVITY IN REAL LIFE